The staples of a basic video and editing set up are camera, audio, lights and a laptop or desktop computer with editing software. So let’s start with the camera, a lot of people over-spend here because they think they need a camera thats more expensive than whats actually required for the type of footage you’re going to be producing.
Most amateurs go with a DSLR which can shoot video and photos, both Canon and Sony make good versions of these. The big benefit with these cameras is that you can change the lenses to get different looks and styles of image. Photogear have great range:
Once you’ve selected a camera you’ll need an audio set up if you intend to capture decent audio. Basically your two options here are for a shotgun mic, or a lapel mic. A shotgun is going to enable greater flexibility, while a lapel will be better for interview type situations:
In terms of lighting you want a basic portable three light kit that you can use in a range of situations, LED panel lights are the basic go to and can be used for most interview scenarios:
Computer: If you’re shooting high res imagery like 4k and creating videos any longer than a couple of minutes in duration you’re probably going to want to go with a desktop computer, if you’re looking for flexibility and you’re aiming to produce shorter social media type content then a Macbook Pro is probably gonna do the job. In both instances you’ll need to spec the machine so it has enough ram, memory and a good graphics card. A lot of amateurs get caught out here when building their production kit because they under spec their machine and it ends being way to slow and editing becomes a nightmare.
You have two choices here Final Cut or Adobe Premiere. I personally prefer Premiere as you can sign up for a mthly fee and I’m pretty sure they have special pricing for social enterprise and NFP. But basically if comes down to preference. Premiere has the benefit of being part of the Adobe Creative Suite of Applications which include After Effects and Photoshop etc. Best bet is to go online and watch a bunch of tutorials on both to find out which one you prefer then download the trial versions and have a play.