LETS GET DOWN TO BUSINESS.
Question :
I have an idea and want support or help to raise to higher areas if people think this could work
Kiwi’s Holidaying at Home
Aim: • Stimulate the economy after
covid-19
• Focus on Tourism &
Hospitality (keep employment in that sector) • Get Kiwi’s to holiday in NZ and
experience what our country has to offer.
Product: A pre-paid Eft-pos card
distributed to every NZ Family that can only be used at physical locations that
are part of the government pre-approved travel scheme. It needs to be an
eft-pos card so people cannot spend it online overseas and to keep the
transaction fees low. The card would have an app associated with it that would
have.
• Card Balance • Previous Transactions
• Approved Venues and associated information • Booking information etc…
• Could have a discount scheme for
future use to entice kiwis to travel internally There would also be an
associated Website and dashboard for the venues to apply for the travel scheme
and enter the appropriate information of their business. This will also have
consumer analytics to help the venue understand the people visiting to help
with their marketing efforts etc..
Infrastructure: The card would run
on the Paymark network and venues can be loaded overnight. Payment to the
venues from the card would be paid overnight also via Paymark. Paymark would
discount their fees
The app would receive data from
both the card database (transactions) and the website database for the venue
information.
Companies who offer the experience
would offer discount for experience or accommodation or travel . this could be
topped up by government or card .
e.g K Jet boats in Queenstown
charges !150 per ride but discounts to $ 100 . They could still be reimbursed a
portion of what they gave away
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Yes, it’s sort of a “helicopter money” approach – but restricted to tourism and hospo… An interesting one. I’m sure the govt is taking a bit more of a wait and see approach – wait for lock down to ease, see if kiwi’s travel and spend. Personally, I think the one-off additional long weekends in 2020 is a sweet idea… Keep those ideas flowing @ohopedude!
Like the thinking and certainly worth sending to the minister of tourism whose e-mail wont be too hard to find on line I am sure, and the head of Tourism NZ Stephen England-Hall as they seek ideas to rebuild our industry. The idea of a few extra long weekends seems to be gaining traction… I agree with Peter that the government is likely to take a wait and see approach as there are signs that kiwis are willing and eager to travel once further restrictions are lifted, and they have no choice if they want to get away somewhere so they might be hesitant to give away money that will probably get spent anyway… Goof line of thinking and keeping it targeted on the tourism and hospitality sector.
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