Question :
I own a CV writing and Recruitment Company in Christchurch. Most of our clientele to date were people from abroad seeking employment within New Zealand and Australia. With border closures around the world due to current events, I know that we will not be able to pursue this avenue any longer or until borders can reopen and there are no talks of this at all. I have been watching the news closely and with a lot of New Zealanders and migrants been made redundant during these last few weeks. I know I need to move my target audience to New Zealanders and Migrants in desperate need of finding work. Before lockdown, we were in the process of launching our new website a job search platform for Recruiters and Possible Employers to find candidates that would fit their role perfectly. The website was originally designed for people seeking employment in New Zealand or Australia.Moving our target Audience to focus on people in New Zealand only getting them back to work assisting however to help the economy and fellow New Zealanders. My question is this how would I go about launching the website to prospective Employers/Recruiters/Job Seekers using the site to use for posting vacancies, employers searching through candidates that are in New Zealand, and where job seekers can search the vacancies posted? I know there are a lot of companies that are afraid to hire anybody at this stage. How would I go about relieving some of these concerns employers have and getting them to use the site to source employees? I need to start generating a source of income in my business so I can look after my employees. I have been wracking my brain and things are looking very bleak at the moment. I have people that depend on me and the business I can not let them down. Thank you in advance.

Question submitted 12/05/20 @ 12:58pm
Industry: Brand & Marketing
  • Up

    Morena. Thank you for sharing and reaching out. Mindset is really important and also really hard in a time like this – there are many people who are struggling, and many people worried about hiring right now, at the same time there are some people who are doing well in their business, with demands from customers and they are hiring because of that demand. So finding the path to who these people are might create an opportunity on two sides. On the one hand there are businesses who are letting go of their staff and many of these are really good people and would be good employees – that is one part of the marketplace. They want all to find new jobs, new roles. The other side is the firms that are looking for great people to join them. Can you connect these up?

    Both of these groups want help, want hope – I wish you all the best for that hunt.


    Hi There,

    First off I want to commend you for having a leaders mentality in this tough time and taking your employees wellbeing on your shoulders… they are lucky to have you!

    I’ve got two questions:

    1. What industry/s were you predominantly offering your CV and recruitment services in prior to COVID-19?

    Reason I ask this is that there are going to be some definite “losing” and “winning” industries that come out of this and I personally know as a recruiter myself, that our skills/services are transferable across any industry… In short if you could pivot your focus to the winning industries in the current climate I.e Construction, then you will going with the grain so to say. The governments commitment to fast tracking construction projects, subsidising apprenticeship/training schemes and encouraging workforce’s from struggling industries ala Tourism, tells me there is going to be a lot of human traffic into this industry from people that will need your services.

    2. Have you ever looked at the possibility of offering your services to govt agencies like MSD/WINZ?

    Similar to the above comment, I’m already seeing an increased push from MSD/WINZ to get beneficiaries into the construction industry (evident in the 2020 budget making trade training free to people wanting to come into the industry). Build relationships with MSD/WINZ and see if there is anyway you can offer your services at that level. Also look to make connections within Iwi/Mana Whenua groups, Maori unemployment is projected to spike in the coming months and many Iwi/Mana Whenua groups are motivated to help their people get back into work and I see your CV writing services as something that could help them achieve that goal… as well as a service they would pay to utilise.

    I hope this helps… Kia kaha, keep leading your team forward.


    Hi there, some great ideas already shared here! Couple more thoughts from me…

    1. If you have almost got your platform ready to launch, can you make some small adaptations to the site to be a regional / or sector based ‘white-label’ platform for others to use? So for example. Say you decide in Queenstown, there going to be a lot of people looking for jobs (true, because of hospitality closing) and other businesses in the Otago region looking for new types of talent (true, because there will be new sectors opening looking for casual talent eg vineyards who might normally target migrants). Could you offer your digital platform as a ‘matching service’ to an industry body in Queenstown or even the Council? So in other words, they pay to use your technology to match opportunities.

    2. Could you adapt your platform so that you could offer the people on your database who might have ‘moved’ to NZ – connection to opportunities for virtual work here? So for example are your candidates able to offer their skills remotely – many wouldn’t but it may be another channel. Such as web developers or communications experts.

    3. Can you target the regional development funding process, to adapt your platform to be a regional job-board? If you make it a NFP – eg free for companies to list, free for people to list profiles, you might get support to take it into smaller development regions such as Rotorua, Northland.

    4. Can you white-label your technology to Universities for part-time work? So Canterbury and Massey – do they have a very good job-board service? Students are always looking for part-time work.

    5. In terms of targeting companies and getting them to list – you have to remember that any ‘marketplace’ where buyers and sellers are looking to transact, needs volume. So given you would be up against Trade Me Jobs in this category, how can you attract companies and candidates to you, over Trade Me? You need to have an alternate proposition to them for companies to join you. What do they most need – certainty that you can find them someone good and fast. So therefore, a competitive advantage could be to specialise. Can you specialise in a certain sector (eg part-time), can you lower price, can you target certain regions or even sub-regions eg hospitality in Christchurch / agriculture in Hawkes Bay? And then think about an ‘incentive’ to get them to ‘try’ you. Without listings or candidates, you won’t have a marketplace. So perhaps offer the first job or first month free.

    Hope this helps.
    Best wishes,


    Melissa such great ideas. I am interested in the flexible, freelancer model for the future of work. Especially for SMEs. Have a think about this offering in the future and understand that there are the big boys to deal with like SEEK. All the best with your journey and point of difference. Anna

  • You must be logged in to reply to this topic.