Hi there, some great ideas already shared here! Couple more thoughts from me…
1. If you have almost got your platform ready to launch, can you make some small adaptations to the site to be a regional / or sector based ‘white-label’ platform for others to use? So for example. Say you decide in Queenstown, there going to be a lot of people looking for jobs (true, because of hospitality closing) and other businesses in the Otago region looking for new types of talent (true, because there will be new sectors opening looking for casual talent eg vineyards who might normally target migrants). Could you offer your digital platform as a ‘matching service’ to an industry body in Queenstown or even the Council? So in other words, they pay to use your technology to match opportunities.
2. Could you adapt your platform so that you could offer the people on your database who might have ‘moved’ to NZ – connection to opportunities for virtual work here? So for example are your candidates able to offer their skills remotely – many wouldn’t but it may be another channel. Such as web developers or communications experts.
3. Can you target the regional development funding process, to adapt your platform to be a regional job-board? If you make it a NFP – eg free for companies to list, free for people to list profiles, you might get support to take it into smaller development regions such as Rotorua, Northland.
4. Can you white-label your technology to Universities for part-time work? So Canterbury and Massey – do they have a very good job-board service? Students are always looking for part-time work.
5. In terms of targeting companies and getting them to list – you have to remember that any ‘marketplace’ where buyers and sellers are looking to transact, needs volume. So given you would be up against Trade Me Jobs in this category, how can you attract companies and candidates to you, over Trade Me? You need to have an alternate proposition to them for companies to join you. What do they most need – certainty that you can find them someone good and fast. So therefore, a competitive advantage could be to specialise. Can you specialise in a certain sector (eg part-time), can you lower price, can you target certain regions or even sub-regions eg hospitality in Christchurch / agriculture in Hawkes Bay? And then think about an ‘incentive’ to get them to ‘try’ you. Without listings or candidates, you won’t have a marketplace. So perhaps offer the first job or first month free.
Hope this helps.