What type of business do you have? When it comes to a deciding whether to pay a professional to do your social media marketing you should think about the pros and cons.
1. Do you have more money than time? Sometimes it is worth delegating and paying for tasks you don’t have time to do yourself if you can afford it. It takes some pressure off you.
2. Sometimes professionals will be able to create better-looking content than you could.
3. On the flip side social media often works better when the voice is coming from within the business – from you the owner and founder as it is timely and relevant.
4. As you know, sometimes if there are no proven results from you paying someone, it can be hard to justify the expenditure and in that case you’d save money bringing it in-house.
There is no right or wrong answer, it really depends on your own situation.