I’m not an expert, but I’m hesitantly poking my nose into this question as it’s an area I’m passionate about. Louise’s answer is spot on – why not make your desire to do good a pivotably part of your everyday business? Business is a fabulous resource for helping our communities, and it doesn’t have to be through just giving money away.
The first question I would ask is – how involved do you want to be?
If you want to do good but not actually be involved as such, then donating to an existing charity maybe the way to go. Remember in can be money or other resources (eg accountants time, staff training, materials etc). Personally I favour developing a close relationship with the recipients and understand what they do. If you are successful at business, just talking to you may be of benefit plus most charities can teach businesses a thing or two.
If you want to be more involved, awesome. Why not share your passion with your team and harness their skills and knowledge. It improves what you can give – and provides a brilliant vehicle for exciting the people you work with.
I’ve just published a book on seven businesses strategies for doing good and I’m sure others can to the list.
Of course there is the old option of setting up a charitable foundation that the business donates to. Trustees can then apply those funds according to its purpose.
and I simply have to say – good on you! Hope you enjoy the journey.