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LETS GET DOWN TO BUSINESS.

Question :
I’m a massage therapist & struggling with marketing ideas to convert to sales. Massage is best felt (obviously!) how do I get a marketing message across when touch is the seller? Thanks 

Question submitted 21/01/21 @ 04:01pm
Industry: Brand & Marketing
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    Hi,
    Don’t be nervous to promote the value of your service. It doesn’t have to be felt first. Every person knows (at some level) that they need to care for themselves more and that massage is a wonderful and therapeutic form of injury recovery and self care. These topics are very relevance right now, understood and well appreciated. People just need a reminder of it’s value and accessibility. Run an on line promotion. Do an email blast to HR directors and mother’s groups, sports groups etc…wherever you’d like to work. Put up flyers. Offer it to Plunket, or at hospitals or through midwifery connections (as it’s a beautiful gift for new parents!). Ask clients for referrals. Trial and error and just go for it boldly.
    People will come from the effort (not necessarily the medium)…it’s a weird process like that.

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    Hi there, find a niche and set yourself apart.
    Hot word right now is around ‘wellness’… market to those looking for balance and helping to mitigate stress.
    Invest in our wellness and making us more productive day to day. Is there another business in the wellness space you might be able to package up a campaign together?
    There are plenty of options for general massage, sports massage… what can be your point of difference when people are looking?
    All the best JT

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    Great ideas here already and I would add: Have a think about making a little video with a voiceover from you about how you work and who you serve best. That way potential clients will see the environment they will be in and get that ‘safe’ feeling that leads to imagining themselves being there. People will also get to resonate (or not) with you. You can create that feeling in a viewer so they can imagine how good it feels – our brain is good like that. Focus your copy on how people feel after working with you – testimonials, and maybe do a promotion with ‘the first 5 to respond get 50% off their first massage’ or some other value you can add – like: 10 top tips for maintaining health and wellbeing. Online is all about adding value and customers being able to perceive that value through the internet. No idea what you have tried already but by reaching out, your creativity might start flowing – ask everyone around you – what would make you buy a massage online? What is the biggest block from committing? Get curious and do some research. You don’t have to have all the ideas…only the motivation to hunt them down. You seem to have that. All power to your mission. Cheers, Amanda

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    Hello,

    Could you consider an approach that is based around an “Immune Boosting Massage” profile, recommending a certain number of massages with in the experience. You could market it describing how massage strengthens and reinforces the body and mind and the style and techniques you use to help achieve this.
    There is solid advice in the above responses as to how to position in to the market.
    wishing you well

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