I’m just starting an accounting business, specialising in one type of industry, and am now setting up my website. I want to have information/instruction sheets/hints/best ways of doing things etc on my website, but I am unsure of the best way of doing this. I could post blogs/newsletters on my website, making the information available to anyone who accesses the site. That would allow people to see that I do know my stuff, and would provide content for non-clients to browse if they were checking out my services, but the information would then be available to competitors.I could post snippets of information and have those who are interested in more sign up for newsletters, which would give me access to email addresses.I’ve could use a client portal, where the more detailed instruction sheets are kept for my clients, and only post more general information on the public pages.I guess I’m wondering what is the best way to put this information on my website, that will allow prospective clients to access useful information that may make them want to sign with me, or sign up for newsletters, without giving competitors access to information sheets. Do I use some type of client portal, or do I just bite the bullet and put the information out there, for simplicity’s sake?
Question submitted 04/06/20 @ 06:16pm