Hi Russell. Everything’s relative. And the whole world is in the same boat, with minimal travel and face to face contact, beyond the borders. Unquestionably, that poses restrictions that simply weren’t present when face to face meetings were the norm but it also presents the opportunity to do relatively better. Our experience, at least so far, is that the world of Zoom etc., makes contact easier, faster and more spontaneous. Distance is no longer a barrier. And in markets like the U.S., where personal meetings are so limited, there’s no disadvantage to being ‘virtual’.
My advice is to embrace the opportunity this presents and see it as such. Spend some effort on how to maximise your comms skills on platforms like Zoom. Trade shows are becoming virtual, so again, learn to adapt.
And then maybe read this article in today’s New York Times – https://www.nytimes.com/2020/06/29/technology/working-from-home-failure.html
It argues that ‘working from home’ is not a sure bet for the long term. If that proves to be the case, then take advantage of the ‘levelling of the playing field’ that the absence of face to face meetings creates. Put effort into making your digital communications as involving as possible and stand out from your competitors – they are no more advantaged than you. And ‘put a bob each way’ on how all this will play out in a post Covid world. Accept and work with the current digital reality but be ready to get out there in person when that opportunity presents itself. The key is to stay ahead of your competitors. And isn’t that always the goal?
Good luck, Peter.