Hi, its not a simple yes or no answer and we probably need further detail on your current brand, market position, customer base and USP etc etc. I am happy to talk to you directly and in confidence. What I can say is that, as important as we think our brands are in the minds of customers, any given brand occupies only a small part of our customers mind set. Right now, if your brand is not a vital part of your customers need set I would refrain from any change in branding as the messaging will be lost.
If there is a compelling reason to consider a re brand, use this time wisely to completely understand what the new brand will bring to your existing customer and potential customers. Hopefully you have in-depth research that is guiding your strategy. If not make that investment to ensure you get the rebrand right when it is time to make the change.
Happy to have a chat