Kia ora Rebbeca,
Thanks for an awesome response. At the core of what we do is our passion of sharing Maori culture.
We have three types of services that we deliver in the Top of the South Island,
which is working with iwi and Maori orgs, marae with marae development, cultural and language revitalisation
Tikanga Maori workshops
which are one-day workshops teaching basic te reo Maori and tikanga and who to engage with Maori this is mainly for community groups and NGO’s. I believe there is a big market and opportunity here.
tourism for the cruise ship market.
Obviously not happening at the moment but I also think this has huge potential. All previous seasons have been great for us.
We have also recently started a kaupapa Maori merch brand which promotes te reo Maori and inspires and empowers our community. The merch brand is being led by my teenage daughters and has been doing well.
We have been in business for the past 6 years and have added different services to the mix. We started Tikanga Maori workshops last year and the merch line is a few months old.
our website is http://www.hawaikikura.com
The questions you have suggested are great and I will certainly use them when finding the right mix for us.
We haven’t really done any marketing before and want to focus on digital and non-digital marketing to help bring awareness to the mahi we do and to our brand. We know what we do is special because we literally have overseas guests cry when they come on our experiences which is similar to what happens on the tikanga workshops. Our whanau and our lifestyle is a big part of our brand as well.
Thanks again for your response.