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    • Blank

      Business Owner


      Question submitted 04/09/20 @ 11:24am

      Kia Ora,How can I promote my luxury drive tours company to the local market?  We offer a great service and we need help to tell our story.  NZ tourism providers are hoping I can come through with some numbers to help them survive.Kind regardsCarmen

      Category: Tourism
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      • Leslie Preston

        Industry Expert


        Reply submitted 04/09/20 @ 11:24am


        Dear Carmen,

        Thanks so much for reaching out. if you can provide a bit more specific info on the type of tour, location, etc, we can then provide more targeted feedback. In the meanwhile, here are some options to consider.
        To get started, here are some generic thoughts on places you can advertise your business.

        Tourism NZ – register.newzealand.com – This is the official Tourism NZ website, and highly viewed, so critical to have a current listing on this site.

        Get in touch with your local Regional Tourism Operator. They likely have marketing initiatives in place that you may be able to join. Or you can also advertise on their sites too.

        Some local options to reach the consumer directly:

        Travel Locally New Zealand, http://www.facebook.com/groups/travellocallynz

        New Zealand Travel Tips (NZTT), http://www.facebook.com/groups/newzealandtraveltips

        Live, Love, Explore: Support Local New Zealand, https://www.facebook.com/groups/liveloveexplorelocalnewzealand

        Chooice, http://www.facebook.com/groups/Chooice

        This one is good for support from the tourism industry:
        NZ Tourism Industry Covid-19 Support Group, http://www.facebook.com/groups/647725352678015

        And, there is also the Tourism Transition Fund where you can apply for funding to get individual advice for your business, covid19.nzte.govt.nz/page/regional-business-partner-network.

        Domestic tourism recovered well after the first lock down, and hopefully the same will happen once Auckland gets out of it’s restrictions once again.


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