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LETS GET DOWN TO BUSINESS.

Question :
Kia OraI’m just wounder whether the team at Manaaki could help me with the growth of our family run company?Here’s a bit of a back story of my journey so far. My name is Norman Kete, I’m an Owner/Director of a Workplace Health & Safety Training company, but our predominantly focus is on crane training & assessing. We are based out of Taupo but travel up & down the country. I’ve been apart of the crane industry for over 15 years, & during that time, I was also a crane operator. But at the end of 2013, due to a non work related injury, I lost my right eye. So because of the fact that I had monocular vision, I couldn’t go back to operating the 100 to 130ton cranes I was once operating. I ended up on ACC for a year or so, but was approached by a training company to become a crane trainer /assessor. I worked for that training company for 3 years before I decided to go out on my own. So my wife & I started Leverage Training Ltd. We’ve had a really great start, especially over our first 2 years & managed to gain a great client base; but that was pre Covid-19. Post Covid-19 has seen our sales drop around 40%.Anyway, we’ve been struggling with our Leverage Training presence online & I’ve had quite a drop in the way of gathering new customers, especially since Covid. My loyal customers are keeping us going, but I need to reach out to new companies to secure move work.So again, I was hoping Manaaki might have some suggestions to help us grow in this current climate. Cheers! Kind RegardsNorman KeteLeverage Training Ltd.

Question submitted 22/02/21 @ 07:13am
Industry: Business Growth
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    Kia ora Norman

    What a great business you have built out of a difficult time for you.

    We successfully took our two training organisations online, one of them way before COVID was a thing, 2 years prior, we built an online school that offers building and fire compliance training across that industry, into councils and through IQP’s.
    We already had a following before COVID and then that brought a whole new uptake from those resisting online training prior to having to seek options.

    Are you able to deliver some or all of your training online to add another stream of income and ‘covid’ proof your future business?

    We are experts at helping businesses get their content online you can see examples of our online schools here, one is focused on technical training in the compliance world and one is more professional development focused

    https://buildingnetworks.learnworlds.com/

    https://www.switchedonlearning.net/

    If you have some level of technical ability in the online space, and some content that could be converted easily to online modules, this may help you pivot a little and expand your offering and reach beyond events that can be affected with lock downs etc

    I would be happy to have a chat further with you about this if you are interested in exploring this possibility

    Jen

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    Kia ora Norman

    What a great business you have built out of a difficult time for you.

    We successfully took our two training organisations online, one of them way before COVID was a thing, 2 years prior, we built an online school that offers building and fire compliance training across that industry, into councils and through IQP’s.
    We already had a following before COVID and then that brought a whole new uptake from those resisting online training prior to having to seek options.

    Are you able to deliver some or all of your training online to add another stream of income and ‘covid’ proof your future business?

    We are experts at helping businesses get their content online you can see examples of our online schools here, one is focused on technical training in the compliance world and one is more professional development focused

    https://buildingnetworks.learnworlds.com/

    https://www.switchedonlearning.net/

    If you have some level of technical ability in the online space, and some content that could be converted easily to online modules, this may help you pivot a little and expand your offering and reach beyond events that can be affected with lock downs etc

    I would be happy to have a chat further with you about this if you are interested in exploring this possibility

    Jen

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    Good Morning Norman,
    Apologies for my late reply. I have been away out of cellphone coverage.
    Jen had some great suggestions.
    A more direct approach from a sales prospective –
    As you have so many years experience in this field you will have a number of contacts and relationships with suppliers of cranes
    and crane support people i.e. computer programmers and maintenance operators and equipment suppliers.
    My suggestion would be to contact these people and
    offer to refer your clients to them and vice versa. There is no doubt a crane operators association or governing body where you may
    get a list of all the crane operators in New Zealand. This becomes your target list. I would recommend that you share this list
    with your old contacts as they no doubt have clients on the list that they can refer to you and of course you will have clients
    that you can refer to them.
    Sounds like a simple solution and it is but it does require quite a lot of work in how you approach these people and manage them.
    If you need any quick tips on how to achieve this I would be more than happy to share these with you.
    One other idea, more marketing but still a good sales tool is to send out regular useful articles to not only your client base but
    to other prospects you may have met along the way. This may be as simple as “five pitfalls to avoid when looking at Health & Safety”
    or perhaps “new compliance regulations with regards crane operations”. No doubt you may be already doing this but most companies
    only circulate the information to existing clients and miss out on a great potential market with their potential prospects and clients.
    Brett Burgess – Sales Impact NZ

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