Kia ora Roger – The best thing you can do right now is to connect to potential customers to build a community with view towards building a relationship with them based on your shared appreciation of art and music. What you need to understand is that approximately only 3% of your total market, let’s call them customers interested in buying local prints, are in buy-now mode at any specific point in time. So, reaching that market is actually pretty tough, and expecting them to buy when they know very little about you is probably a little unrealistic.
As an example, I buy a lot of art and prints, and while your name is familiar to me I can’t say that I’ve ever seen your work before, however I am interested to learn more, view your prints (and see if it appeals to my personal tastes) learn about your story and journey and then decide if theres a print of yours that I’d like to buy.
My recommendation would be to start following local artists and print makers on FB and Instagram that are really engaged with their community (fans and buyers) and start engaging authentically in those communities. Introduce yourself to the artists, comment on their work and also connect and engage with their followers with a view to building your own following. Make sure that your own profiles look good and shows off your best work and as people begin to engage with you make sure you respond to everyone, alongside this make sure to share your own content regularly on a basis that you sustain longterm.
If you do this in a really focused way, and set yourself some clear goals e.g. authentically connect to 100 artists and build a following of 100 genuine art lovers you’ll then have the foundation to be able to market your products directly to people that are genuinely interested in buying it. And guess what… It costs you nothing but your time ☺️