Hi Jennyn – Would be great if you could clarify a bit more about your target market, so we can offer more specific advice.
A good place to start, if you are trying to reach the international market, is to ensure your business is listed on Tourism NZ’s official website, Newzealand.com. You can register through https://register.newzealand.com. There is no cost to this.
Utilising your existing marketing assets is another way, with no budget. Monique had some great advice with your email database. You can also use your database to ask for referrals. If you made an offer of a discount in the future, perhaps you might get more uptake. Refer people to your Facebook or Instagram pages, if you have these. If not, it’s free to create, and you can invite your friend and your database to like these pages.
I’ve seen a few tourism operators come together with joint offerings. This enables you to leverage each other’s databases.
This group on Facebook is for the Tourism industry. You may get some good ideas on what others are doing.
A few ideas to add to the mix.