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    • AMoore

      Business Owner

      @amoore

      Question submitted 27/01/21 @ 10:55am

      My husband is starting up a Heatpump/ Electrical business.  We don’t want to waste time and money on marketing efforts when it will get little return.we have set up Facebook and a website, will brand the van and clothing plus business cards.What else should we do?I don’t have time for weekly/monthly blogs.  Is Instagram worth it?Flyers in the area?Discount offers?

      Category: Start-ups
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      • JTyson

        Industry Expert

        @jtyson

        Reply submitted 27/01/21 @ 10:55am

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        Hi Amber,
        As you know I am an avid believer in networking, especially for trades. Trades do tend to use a lot of word of mouth, when you are new this has to be be built up, if he already has networks, working up some coffee chats, asking to bid for some contracts or work.
        Networking will bring a much greater return on investment for time and money if done well, the other marketing will all just be brand awareness and may spark up some conversations along the way.
        Perhaps look for some bigger projects that would have ongoing work to feed through, some more commercially focused ones, as your bread and butter.
        Have a brain storm of who he already knows, and start to get the word out there, offering to have a coffee, drop in to offices and meet up, Have a business card or flyer to use in those cases.
        Aligning with companies that do new builds or renovations in the area, bigger ones, they may have contractors but I never assume people are happy with the service they are getting until I ask.
        Your Facebook and website will be places people can find you, perhaps just some initial efforts in awareness with some boosted posts.
        An opening special offer that will be a bit different and grab attention.
        Make sure your point of difference is right up front.
        Think about why they would chose you over someone else.
        Then just get the Facebook boost running for exposure.
        Jen

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      • Andrew Hamilton

        Admin

        @andyadmin

        Reply submitted 27/01/21 @ 10:55am

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        Morena – awesome you are setting up in business. There is this adage, about ‘working on the business, not working in the business’ – what that means to me is that you have to do both – working ‘in’ with customers and clients and building up your word of mouth. You also need to find the time to network, to engage with your target market so people know about you and refer you and use you. Initially, we get our best referrals from people who know us, so focus on those people that already have a connection with you, who know you and who would be happy to refer you to ‘strangers’ and then when those strangers use you, they will hopefully refer you.

        However, you have to find ‘time’ to focus on these promotion efforts, and you have to find ways to test the different methods to see what works, what does not, so you can focus on that and dial down on them over time.

        If you are not working ‘on it’ – you will not benefit from your pipeline of leads or referrals growing.

        All the best – Andy

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