Key to being relevant on social media through this time, is not trying to sell to people
unless you have an essential service or product that people need to feel safe or survive.
Otherwise you need to stay in front of your customer,
not with overt sale messages, but through engagement that shows kindness and some well placed humour.
We have ten of our fashion retail managers at home and daily they engage through a VIP group that we had set up on Facebook, they come up with themes to post to, at the moment they have introduced humour where they are dressed in our gear ( that is very event focused ) doing every day tasks, gardening, washing dishes, washing cars, doing housework,baking etc
One of the team took a mannequin outside into the garden and dressed it amongst the Autumn backdrop. We are not selling, we can’t sell we are not an essential service, we are remaining relevant by thinking outside the box and caring for our customers through regular, interactive and “humorous” social posts.
The government has shut down our economy sending a huge message of “people first” reflect this message in all those social messages you send out to others