Out of the box B2B marketing
Kia ora, e te whānau,
I have recently launched a really exciting new initiative for my business – the Bush Boardroom! Supported with corporate packages (https://www.natureandnosh.co.nz/corporate-packages/) , I’ve placed a beautiful big boardroom table in the middle of Sanctuary Mountain Maungatautari where I host corporate teams for a day of the office. The bush boardroom can be used for a team strategy and planning session, a lunch under a lush native canopy, and we can bring in a facilitator to run a leadership workshop, breathwork workshop etc – depending on what the business is interested in. I complement this with mindful hikes, wild food foraging and other outdoor activities. A good portion of the corporate package fees go straight back to the conservation work the trust do at the maunga. We’ve had around 10 companies out so far since last December and the feedback has been incredible. I’ve relied heavily on free media, using my contacts and the Waikato chamber of commerce to help me get the word out. Cash reserves are low from the investment of setting this all up, plus the flipside of my business is leisure hiking and food tours, we took a big hit after covid. So in terms of marketing budget, I’m running extremely lean! I’ve got Seven Sharp coming out in a couple of weeks to feature it (so cool if it all comes together). My background is in marketing and PR, however I’m not familiar with B2B and the corporate retreat / day out market, so I’m really looking for a) Some insight on who I should be targeting and when (i.e operations managers, exec assistants or pa’s, team leaders, wellbeing coordinators – I’ve reached out to a few local business coaches to collaborate) are there specialised corporate agents I can work with, b) any ideas on the best way / channels to approach them / advertise to them without it costing the earth c) insights on the time of the year teams have their away days or look for strategy planning sessions, although I suspect this varies between companies and industries. d) General feedback on the packages and bush boardroom!
I’m thinking of setting up a seperate fb and insta for the Bush Boardroom to help keep it a little more seperate from my leisure tours. I’d love to launch more bush boardrooms with the same package offerings – one closer to Auckland to service that market better would be amazing. All thoughts and ideas welcome – I know I’ve got something special here, I would just love some sounding board and direction on it all!
Question submitted 15/04/21 @ 11:05am
Brand & Marketing