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LETS GET DOWN TO BUSINESS.

Question :
Shopify or WordPress/WooCommerce for e-commerce. We purchased the development of a new website and online shop on WordPress/WooCommerce, launched end March 2020 (previously on Wix). We weren’t advised to use Shopify at the time. We are ratcheting up our e-commerce – refining our web design and email marketing etc etc. It has been suggested to us that a really smart e-commerce system is easier done with Shopify (designed for e-commerce and easier to use) rather thanWordPress/WooCommerce (great if you want special design but not easy to use). Further, that we should change now before we undertake the refinement of our e-commerce. If we were starting with no website, it is probably a no-brainer – go with Shopify. But we have our website in place, and we’ve been working with it for nearly 3months. I understand that we must look forward for what ‘s best, and not focus on sunk costs – but what is best? The question for us is: Is Shopify better than WordPress/WooCommerce for us and if so why? Should we change now before refinement despite what it will cost to change ($3k or so) and the disruption to do this. Especially when we are in a critical point of recovery from C-19 impacts. Or is this something that could be actioned at another point? The context for the decision is: None of us are experts in any of these apps/platforms, but we’ve been learning. The labour pool that we draw from doesn’t have these skills either so we use self-learning and training to make do in this area. The developer who set up our WordPress/WooCommerce site/shop advises when required at a cost, but is not ‘on-tap’ support. We only have a small range of products we produce in our online shop but want to expand our offering in a range of ways – so we have much more of a store worth visiting!! Turnover is only about $5k currently.

Question submitted 01/07/20 @ 01:18pm
Industry: Digital and Technology
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  • Hi – you probably don’t need to switch to Shopify just for Shopify’s sake, although it is one of the more robust platforms out there. It depends on how fast you want to grow, and how much flexibility you have with your current set up to control content and manage item data as well as orders. Probably the biggest gotcha with self-made platforms is the ability to ensure security and privacy (and 24×7 support), as well as the ability to scale up and extend in terms of customer features as you grow. As well as the ability to integrate natively to other applications like email marketing/ERP/CRM/Analytics etc. But all those things cost more too. You may have runway on your current platform while you get other aspects of your online business sorted, and you can look at moving over to a more robust platform once you have more scale and confidence in your value proposition.

    Hey there,

    We have used WordPress + Woo and Shopify. They are the two biggest around so either is good… it just depends…

    If you are up and running now, I would not recommend the downtime and relearning.

    Check out this vid:

    Cheers,
    Bruce

    WooCommerce/Wordpress should be fine. It’s hard to advise without knowing all the details but you won’t get any real benefits in swapping. I would save the money and spend the time, energy and budget to improve your marketing rather than changing platforms. Focus on improving your marketing and growing…

    I agree with Bruces’ feedback but in our experience Shopify is easier to use.

    This is relevant when your team needs to update something (there are regular tweaks to optimise your ecommerce system) & required to extract data on your store performance (we review our metrics every 2 weeks and optimise).

    You could use Google analytics but its there is so much data it becomes a nightmare to decipher for beginners.

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