Shopify or WordPress/WooCommerce for e-commerce. We purchased the development of a new website and online shop on WordPress/WooCommerce, launched end March 2020 (previously on Wix). We weren’t advised to use Shopify at the time. We are ratcheting up our e-commerce – refining our web design and email marketing etc etc. It has been suggested to us that a really smart e-commerce system is easier done with Shopify (designed for e-commerce and easier to use) rather thanWordPress/WooCommerce (great if you want special design but not easy to use). Further, that we should change now before we undertake the refinement of our e-commerce. If we were starting with no website, it is probably a no-brainer – go with Shopify. But we have our website in place, and we’ve been working with it for nearly 3months. I understand that we must look forward for what ‘s best, and not focus on sunk costs – but what is best? The question for us is: Is Shopify better than WordPress/WooCommerce for us and if so why? Should we change now before refinement despite what it will cost to change ($3k or so) and the disruption to do this. Especially when we are in a critical point of recovery from C-19 impacts. Or is this something that could be actioned at another point? The context for the decision is: None of us are experts in any of these apps/platforms, but we’ve been learning. The labour pool that we draw from doesn’t have these skills either so we use self-learning and training to make do in this area. The developer who set up our WordPress/WooCommerce site/shop advises when required at a cost, but is not ‘on-tap’ support. We only have a small range of products we produce in our online shop but want to expand our offering in a range of ways – so we have much more of a store worth visiting!! Turnover is only about $5k currently.
Question submitted 01/07/20 @ 01:18pm
Digital and Technology