Baby triplets!! That must be so amazing and challenging at the same time – for those of us with kids, we so understand the challenge of no sleep, low energy, but that is with one not three!! I watched my two daughters playing in a hockey game together last night for the first time – so special! Keep at it!
I read this a couple days ago, and have been thinking ‘why’ is there no traction?
What is the existing channel to selling headstone/memorials – e.g. how do families buy now, presumably through funeral directors (most of it?) – what has been the reaction when you have talked to them, and have you been able to get them to shift a/or try you out? Also, if you could get close to a funeral director, could you find out who supplies them now – the pricing, margins etc – to understand what you are competing against.
Getting people to move or change behaviour at the beginning is always hard – super hard, because you are going against what people did yesterday, you have to find ways to get the shift done.
Selling direct is always an option – but you have to find the way to ‘be there’ when the people need your product – and that is hard right, which is typically why the funeral directors are the people to target as they have the families coming to them.
A couple of things to understand more about your go-to-market and what you have learned so far.