There are three ways that marketing automation can help you with your online store:
1. By automating what you offer customers and prospects at different stages of your marketing funnel,
2. By automating the initial stages of customer service via chatbots before handing off to a human.
3. By automating the synchronization of your data with various platforms, reporting tools and ecommerce channels.
Marketing Automation is something that enables effective businesses to become more effective. It’s a sales multiplier. If your struggling with low sales volumes you should focus on generating more traffic before implementing too many marketing automation solutions.
I recommend the following as a good starting point for an online store:
Integrate your eCommerce store with Google Merchant Center and Facebook Catalogue. This allows you to run Google shopping, Facebook Store and Dynamic remarketing across each platform. Any changes to your store inventory will automatically update your ads.
Trigger a 3 step abandoned cart emails series to get people to complete their purchase.
Use a chatbot to answer customer enquiries and guide them in the right direction for advice.
Set up an automated customer welcome emails series. You can even use the link tracking to work out what types of content your customers are interested in based on what they click.
Automate the import of customer data into facebook. Use this list to create a facebook lookalike audience. You can also use this list to exclude current customers from receiving your advertising.
You can start out with the basics and overtime you can evolve and add additional layers and sophistication.