Morena Michelle. This can be evidence that many of us in the world are thinking about the same thing often at the same time, same ideas – because we are all going through life and observing issues or opportunities – so this is normal unfortunately, that people on different parts of the world observe the same thing, and then sometimes these same people act on it and do something about it. Think about Facebook, Uber and many other things – there was not one ‘group’ doing this – but multiple groups.
What matters is not that there are similar concepts out there, it is who really meets the ‘demand’ in the market the best and who creates clear air from their competitors because they can successfully build a business – see value in a concept is created when that concept is like, demand and utlised by users to solve a problem they have. So my question would be, to what extent have you engaged with users in your target market, to test the concept, and it maybe that after feedback you morph the product to something slightly different to what your starting point hypothesis was, then you might end up being different?
It is so hard starting a business, because we all put so much emotion into these ideas and concepts – and also it is so challenging when you then throw this idea out for feedback to your market – however, that is the key, you want to identify who in the market are your initial core group of users and customers who have a real problem that your product concept can solve – this group of people become the raving fans in the market, they tell other people, they create virality, and they help you shape and structure your product roadmap over time – which means where you start and what you start with, may end up being quite different over time as users engage with you and your concept evolves.
So I would say – engage with your target market, target users – understand truly what their pain or problem is or not – if you find new insight, new evidence that there is really a real problem in these users, then you can work out whether you can adjust your concept to solve that – and then you start on the journey with a slightly different concept.
A few links – I truly love Y-Combinator for its resources for anyone starting up – https://www.ycombinator.com/library/61-order-of-operations-for-starting-a-startup and https://www.ycombinator.com/library. Also Dr Rob Adams wrote a book called If you Build it, Will They Come which is a great book on validating your market.
Good luck. Andy