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LETS GET DOWN TO BUSINESS.

Question :
We had carried out a small amount of advertising via google and facebook over the last couple of years.  Some of this was done via an agency but the bulk of our spend went on the agency and not on the advertising itself so it didn’t make economic sense to keep it up.  Also, to be responsive, we really had to take on the advertising ourselves.We had just started rolling out a product before lockdown so when we could no longer get out to see potential customers social media became really important and we threw some time and $ at it and began to get some good results.We now need to ensure we are targeting the right people and directing them to the right products and, while we understand the basics of google/fb, we are struggling to move to the next stage.We have been badly stung by agencies in the past but really need some help – where can we get good quality training that goes beyond the basics?

Question submitted 03/08/20 @ 02:33pm
Industry: Digital and Technology
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  • Thanks for reaching out for support. Our good friends at https://thehelpfulacademy.com/ have a number of lightweight courses designed for Kiwi SME’s…Check them out and let me know what you think.

    Disclaimer: agency owner here!

    Sorry to hear of your bad experiences with agencies… we have had many of those ourselves and that in part led to us starting our own about 4 years ago, but that is a long story for another day.

    A great free resource: Facebook Blueprint. You can even pick up a qualification for the CV by doing it and sitting the exam.

    A paid Facebook option: Jon Loomer – check him out for everything Facebook ads, he is brilliant and affordable.

    A good group on Facebook (free): Facebook Ad Hacks

    The best consultant on LinkedIn advertising: AJ Wilcox (find him on Linkedin)

    Google support: Use the phone support they give you and ask for more. Usually this is great as start point to get your campaigns up and running.

    Another option if you have not used it already is to look at the RBPN funding options for Covid support if you have not used it already for your business? Many agencies, ourselves included, have approved consulting services on offer that may qualify for up to 100% government funding.

    Best of luck with your business and results going forward, it sounds like exciting times!

    I used to work for Hootsuite (a social media platform) and they have a ton of free resource around building a content strategy and posting on social media. Here are a few links to get you started:

    How to Create a Social Media Posting Schedule (Free Template and Tools)

    How to Create a Social Media Content Calendar: Tips and Templates

    Facebook Marketing Tips

    The Beginner’s Guide to Facebook Analytics

    How to Use Google My Business to Get More Customers

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Thanks, I’ll definitely look into those options.

    We would love to tap into the options available via the RBN but we are registered and filled out another survey via ATEED to get assistance on 29 June – over 5 weeks ago.

    We’re still waiting for ATEED to come back to us – there is no timeline and they didn’t even respond to our last email to see if its worth waiting for. Are there other options other than going via ATEED?

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