I can definitely see why everyone loves what you and your team do. I remember sitting around with buddies chatting about creating an office out of shipping containers for the end of the garden and we’d check out these elaborate designs from overseas like this one from the contemporist – https://tinyurl.com/y7dfah2w
I checked out your website and it’s great – professionally put together with very clearly laid out options and a good range of inspiration from around the globe. The only thing I’d change would be the product mock ups so they looked more contemporary and include customer projects you’ve previously undertaken.
So what’s the challenge? Awareness, reach, price point, planning consent barriers?
I appreciate what must go into the build of these shipping container studios/homes but I did wonder if the pricing strategy allowed for maximum reach and affordability for the average Kiwi. With the entry Robin studio product coming in at $92,329 (albeit you’re offering it for $79k at the mo) I wonder if it’s just not stacking up for would be buyers – particularly as we see ourselves in recessionary times.
I’m not trying to poke the bear but having just done a simple bit of desktop research I was presented with multiple contemporary studio options, made from wood but looking pretty tempting, from as little as $15k.
So I think there’s a job to be done on the positioning, working on a ‘no consent required’ option, and working through the pricing models.
I’d say your key opportunity at the mo is the ‘down the garden’ home office based on the significant recalibration of our new normal working existence. In a survey I saw recently 39% of workers wanted to continue to work from home, 8% were happy to go back to the office full time (these will be those living in shared accommodation and generally the younger demographic which won’t be your market), and a whopping 53% wanted the new normal to be a blend of both. But I know from chatting to scores of my clients that not everyone is geared up for that blended model. I’ve chatted to clients in their kitchens and bedrooms on Zoom with kids, dogs, babies and other halves all making noise in the background. There will be a lot of professional folks considering their new home office options and many will need an end of the garden sanctuary. It’s a big opportunity for you in my opinion.
So in signing off – I love the shipping container studio/home concept and wish you all the best. I’ve written some broader marketing advice on other posts that may be of use and Manaaki recently penned an article on that which you can check out on Stuff; https://www.stuff.co.nz/business/prosper/advice/300037364/how-to-reach-your-market-steps-and-tools-to-grow-your-business
If you want to chat further please feel free to reach out.