Kia ora Ohopedude,
How much of your Xmas/NY peak is domestic vs. inbound? Let’s assume Jason’s right here and your business is largely domestic…
I’d hold off any discounting at this point. Keep an eye on the next few months and see how it tracks compared to previous years. I can’t see why NZ domestic won’t largely fall back into similar travel patterns albeit with a lift due to increased domestic travel (less overseas trip) counteracted by a drop in those who’ve been hit hard, and may have to scale back on holidays as a result.
If alternatively, you’re having to shift market from inbound to domestic then it’s worth digging in a bit deeper and taking a look at your offering for the domestic traveller.
All the best,