Thanks for reaching out. Some great ideas from Phil and Jason. Really good to be proactive. A few more additional things to think about….
Have your existing customers been domestic or international? Do you have their email addresses? If you have domestic customers, you can use their email addresses to target similar type customers through look-a-like audiences on Facebook. Facebook Business has some really great tools on how to set these up. Looks scary but actually it’s that bad. You can also set up re-targeting ads on Google so that when people visit your site, you can chase them around the web when they visit other sites. This will keep your motel top of mind.
I agree that linking with your local tourism organisation (southlandnz.com)and also ensure you are on local websites like bluff.co.nz. These will all help with your visibility online. As TourismNZ is going to play a big role in domestic marketing, ensure you have a listing on newzealand.com, by registering at https://register.newzealand.com/.
Some hotels are creating long stay options, or work options. Have a look at this article for some ideas too:
Taking “alternative” booking ideas from Choice Hotels
There is a great group on Facebook, suggest you join this group. https://www.facebook.com/groups/647725352678015
It will show you are not alone, and there is a lot of support in the group. And ideas floating around too! Kia Kaha.