Thanks for clarifying your business involves rain jackets for women. Can you tell us more about these jackets?
ie – What is it’s unique proposition? Is it a rain jacket for active wear, or is it for casual wear, or professional wear? Who are your competitors in Canada and Europe and how does your product differ from them? Are there specific segments in the US and Europe you are targeting. Anything in these regions in particular?
Tell us a bit more about the NZ customer? Who are they, what use occasion does your jacket get used?
Perhaps if you let us know the URL for your business, we can have a look?
The more info you can provide, the more we are able to specific feedback.