Kia ora Ephra and Alvin,
Agree with all Vicky’s advice, building a database is really key these days so that should be a focus. I notice you have a newsletter sign up on your website at the bottom of the page…perhaps you could consider moving this to be a pop up so it has more prevalence on the page (your developer could help you with this)
Having regular events throughout the year would also be a good way to engage with your customers, particularly in the next 12 months (Covid allowing) as Kiwis are keen to get out and experience what their city and country have to offer, and there is also a real desire to support local.
And growing your social media presence would also be a great way to maintain regular contact with your customers and market yourselves to potential customers. Have you applied for any funding through the regional business partners network? If not you should look at doing this
They provide funds up to a certain amount with their registered businesses, and one of those could help you put a plan together.
I would be happy to chat further if you need more info, please let me know and I will touch base with you.