I checked you out on LinkedIn and I think you have a wonderful offering, that is perfect for RIGHT NOW. You have a great opportunity to connect with people with a service that I think will relate well to people’s shifting sense of purpose about shopping and consumerism. So well done on setting up such a great offering!
To your point about focus and growing your business. The great thing about being a solo business operator is that you can be fully flexible about when and how you work. The challenging thing is that it takes quite a bit of discipline.
I find you have to have ‘set times’ when you are working, and try to then have times to ‘switch off’ – otherwise you can find you are always working!
In thinking about how to organise your day / time, think about your customer. When are they most likely to be contacting you ? When are they most likely to be wanting to engage with you and your marketing – and try to play into that. So for example, if your target is women, and you want to get your marketing to them when they are n consideration mode (for shopping/styling) when is that? Evenings ? Weekends? If say its weekends you want to have your social media marketing targeted with new messages going live on Friday afternoon – through Saturday. So makes sense to dedicate Thursday to your marketing, for example.
It may be that your customers also want to communicate / meet you to discuss your service in the evenings or weekends. So your ‘working week’ might be different to people in other businesses.
I would say given you have a busy family life, calendaring time for our business will be important – as will communicating with your partner / children, so they know you are working and can give you the headspace and time to focus.