Hi Sheshe – I took a look at your store and web page – well done for getting in early on those masks.
I have a couple of suggestions
1 – you should have an email list of past customers – send them a message asking Have they got face masks? Just find out if your customers have bought them. If they haven’t you may extract a few more sales.
2 – I agree that the moment for masks may have moved on and so you should probably be getting back to your core services of the styling, wardrobe declutter etc. You haven’t got any testimonials for this work at all on your website. Go back to every customer who’s bought from you and phone then (don’t email) and ask then for a testimonial you can use on the website and facebook.
3 – You do a lot of beautiful content curation on Facebook but it’s not visible on your website, nor are links to your Facebook. Start duplicating your social content onto the website. And start an Instagram page too.
4 – On the website contact us page put links to Facebook and Instagram and an invitation to follow.
5 – Start thinking about what the “next” service you will launch can be. I have a suggestion which is to do group classes on how to buy eco, how to declutter yourself, get Mothers to attend with their daughters, suggest people buy these as birthday presents so they are in the $35-70 price range and you can create a virtual classroom with many attendees at a lower price point.
6 – On the website you don’t explain the clothes you are selling – are these YOURS? or are they things clients have de-cluttered out? If the latter, you could become a good second hand clothing store – offer to sell for your customers and take a % of the price. This will give you a reason to get your customers coming back week after week to see “what’s new”. This also makes your one to one services more affordable if you can sell for them, they get back part of the price of your consulting fee.
Again, ask your customers what they think of these ideas – before you launch them. Do some research into competitors (maybe overseas) and see if you can work out their business model and what their margins are.