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angelahunter

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    Hi Taane,

    What an exciting industry to join (I work for an ISP).

    As a starter, be really clear on the value proposition of your business and how you will differentiate yourself from competitors/others in market. Be very clear that you can articulate the solutions and value that you provide (and ensure you use language your target market understands – at Voyager when speaking with small business owners, we want to talk their language – not Telco talk with over 1 million acronyms!)

    Develop your personal branding statement – your catchphrase as to what your expertise is and what makes you unique – this you can use as a conversation starter when contacting prospects. Leverage your youth in this statement – along the lines of how you keep a pulse on the latest and greatest in technology and come forward with relevant and robust solutions.

    Align yourself with industries, company size and complexities that will be a good fit with your business model.

    Your ability to understand the needs of a business and deliver a solution is more important than how old you are. When you start to grow your business (linkedin will be a good channel for you, and consider becoming a dealer of an existing product / solution like https://voyager.nz/partners to be able to leverage their market positio/credibility also), be sure to ask for testimonials, referrals and five star google reviews.

    All the very best, Angela

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    Hi Trudy,

    If it weren’t for the fact that Auckland is at level 3, I would be asking my husband to whisk me away for a weekend – the location looks beautiful.

    I agree with Annabelle and in addition you might want to try:
    LinkedIn: reach out to the professionals in the Auckland market needing to escape the city for a relaxing retreat. Perhaps offer an incentive for weekday bookings (I took a look at the calendar and see mostly weekends are booked out). This market will also be more likely to book online as you are wanting.

    Call to action: create an offer for couples – the romance weekend (at a higher price point) that includes a bottle of bubbles and cheeseboard on arrival, rose petals for the outdoor bath :), a basket of local produce for breakfast etc. For Tolkien Movie buff couples, can you combine the accommodation with the Hairy Feet Tour tickets?

    Cross-promotion: make sure that the businesses you are promoting on your website under activities are promoting you in return.

    Go well, and I might see you in a lower level- ha!

    Angela

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    Hi Perzen,

    You have made a good start with your ideas and approach – here are a few more to consider:

    I am a podcast enthusiast one of the ways in which I choose what to listen to is the good old-fashioned google search for top <> podcasts 2020, so one suggestion I would make would be to consider engaging with publishers who have promoted podcasts previously to see if you can make the list. Particularly now with Auckland at Level 3 and people promoting what to do at home. For example: https://www.viva.co.nz/article/food-drink/food-related-podcasts-to-listen-to/ and https://www.purewow.com/food/food-podcasts and https://www.nzherald.co.nz/entertainment/news/article.cfm?c_id=1501119&objectid=12322172.

    Facebook: You mention your reach is limited with the number of followers you have. Consider joining Foodie related fan groups. A quick facebook search of foodies returned a number of results – see if you can join and share the podcast details. Although with a cost, consider paid advertising to reach your desired demographic – link the advertising to the demographic profile (use the interests option and choose food related interests).

    guest promotion: you have exceptional guests – ask them to do more. Give them an idea for a competition to offer their social media fans and perhaps tag to the end of the podcast (if you have enjoyed this podcast comment on this platform and go in the draw to win – listen and rate the episode they feature in and go in the draw to win – (cookbook, peanut butter, signed menu, etc). Remind them of the benefit of linking to the episode from their digital assets – the enhanced credibility and reach and access to the audiences of the other guests – a win for all!

    Network: I see you are part of a team of podcasters – have you promoted your podcast in the other podcasts? Perhaps run a trailer episode? Think Wondery who promote all of their content across the podcast portfolio.

    youtube: Can you film any of the interviews and load content onto youtube as a teaser?

    content: look to publish transcripts of the interviews on your website – this will help with SEO.

    call to action/audience engagement: i listened to the peanut butter podcast and thought you could have asked at the end for the listener, assuming they enjoyed the episode to tell their friends, like it etc. Perhaps also a bit of a teaser for the show next week? Ask the audience if they want to submit ideas as to who you should interview and why.

    Go well!

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    Hi Scotty,

    This sounds like an interesting venture.

    Complete disclosure, this is my husband’s business DAVO.NZ.

    They are supportive of supporting small business New Zealand (being a small business themselves). Have a chat with Dave on 021 373 410..

    Alternatively, you can tap into talent at fiverr.com for help with the digital assets you are looking for.

    Don’t forget about including linkedin and Facebook in your go to market strategy (so think about the right messaging and creative for use in these channels).

    All the best!

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    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Up
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    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Up
    0
    Down

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Up
    0
    Down

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

    Up
    0
    Down

    Great advice above and another disclaimer as this is a customer of ours, but review here from PureSEO:

    Fully Funded SEO & Google Ads Training – Great Feedback so Far!

    The training we are offering is tailored specifically to the business we are working with – not a generic 101 basic training.

    Bespoke individualised training geared to the actual business outcomes.
    # # # #
    Process:

    Initial Consultation – Understand what you actually want to achieve and what roadblocks you are facing.

    Training – Training undertaken by a member of our senior leadership team. Depending on level of funding this could be 1 or 2 sessions.

    Post Training – Bespoke documentation created to add value to the business we are working with. Questions and actions discussed.

    If you are interested the process is as follows:

    If you are already registered on the RBP network you just need to tell your contact you would like to work with us and to allocate a budget.

    If you have not registered you would have to do that first:

    https://lnkd.in/gjkU6c5

    Then request to work with us. The process can take a few weeks.

    Any questions contact richard@pureseo.co.nz

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    I hear you! I work in the ISP industry.

    We continuously review how our business can stand out in a saturated market and the key to it is finding your unique proposition or what it is that you do differently/better. Perhaps you are focusing on a different segment of the market to your competitors and could really put the spotlight on that fact to attract more customers from that segment.

    Facilitate a complete competitor analysis (involving your sales and support teams as they will have the customer sentiment and voice to share and the coalface knowledge of why they won and lost business). Rate yourself and your competitors against a set of criteria that is relevant to your market (service, pricing, locations, reach, quality etc etc- how do you compare? Do you own one or more of the criteria? Ask your customers why they chose you over your competitors. Ask them what they think makes you stand out.

    Check google reviews for your competitors and see what they seem to get the most complaints about – can you do that better in your business? If so promote the fact that you do.

    Once you have all of this (whew!) get the message out to market. Make it part of your story on your website and all other digital channels, make sure it is part of any sales and marketing collateral and that your sales and support teams are singing the same tune.

    Consider investing in some marketing spend to convey the message as part of lead generation campaigns.

    Good luck finding the what makes you special and as Vicky has said, give us more information on the market you are in and we may have some more specific recommendations.

    Angela

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    Ha! I agree with you!

    This question recently presented for a customer of mine (a small business owner with average skills but big passion in learning and his business). You will need to consider a number of things including:
    – purpose (ecommerce or brand)
    – your skill level
    – image rich or content rich
    – target audience.

    I (and my customer) found this article a useful read:
    https://www.sitebuilderreport.com/best-website-builder

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    It would be great to hear more about what you are proposing to sell. Are you planning to sell direct to consumers or are you thinking of approaching businesses?

    As Andrew has said, defining your ideal customer is the right first step. Once you know what they look like (specific demographics) you can learn more about where you can find them. For example: a business I currently work with sells golf related products. They have fleshed out a marketing and sales strategy that will see them advertise in NZ Golfing Magazine, engage directly with local golf clubs, connect with Golfing Fans on FB and instagram and setup their own Facebook profile.

    Also, as Andrew says, make sure you ask for referrals from your current fanbase!

    Good luck.

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    I would love to hear more about your business idea – what is the product you are selling? Who is the target audience? Is this for the local and/or international market? What marketing material do you currently have? Are there any challenges with delivery with Covid-19? Are you looking for an e-commerce site or a marketing site? I ask all of these questions because while I love the idea of a great website, I understand the limitations of budgets and there are other ways in which you can promote your brand and product.

    I have had seen significant success with some products through the channels of facebook and Instagram for a nominal investment (mostly being that of time, great images and a compelling message). For other products, leveraging websites with an established, diverse, large and authentic audience (trademe, archipro, builderscrack etc) can be the way to go for some immediate traction and exposure – then you can use that revenue gain to invest in digital assets of your own. Come back to our team with more information and we can provide some more specific guidance.

    And, don’t give up – you have made the hardest decision in investing in an idea and you already have “good responses”.

    Ange

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    Also, http://www.davo.nz offers logo design work for small business at reasonable cost.