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Anna Guenther

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    Kia ora Lojo,

    Jonathan gave some great advice above!

    One other option could be looking to your crowd to see if they would want to invest (either in part or for the full $800,000 required). You could do this a few different ways – but I really loved how the “Own the Factory” crew down in Dunedin did it when Cadbury decided to stop making chocolate there. They set up a simple website and form, and a Facebook page, and activated their community – asking them if they wanted to keep chocolate making skills and jobs in the region. They had over $5million pre-committed, and ended up launching a campaign to raise the investment a few months later.

    If you want to talk about this a bit more – let me know!

    Anna (anna@pledgeme.co.nz)

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    Kia Ora Tamati,

    I have more questions than answers but:

    1) what’s the cost / benefit analysis of marketing now during lockdown vs waiting a week (possibly longer)?
    2) do you think you could do both businesses justice, or would you need to focus on one?
    3) the round you had underway – what was that money for?

    Now is definitely a good time to make tweaks and test new ideas. But don’t feel like you need to change everything during this time! Take care of yourself and your whanau.

    Ngā mihi,
    Anna

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    Kia ora Patua,
    With any funding requests, you need to be clear what the funding is for (paying staff, a new project, building a website etc). For some funding needs you could go to government or philanthropic organisations.

    If you have a crowd around what you do already (either personally or through people your charity has supported), you could also choose to go out to them too. Either direct asking for donations to the charity, through GiveaLittle with a page if the need is urgent, or through a project based crowdfunding platform if there’s a project you are trying to fund (that last bit is my area of expertise with PledgeMe).

    Ngā mihi,
    Anna