fbpx

Anna St George

Forum Replies Created

  • Up
    0
    Down

    Graham,
    Just a thought after seeing all of your comments and thoughts from the team;
    I wouldn’t give up on any leads. I think this market is just approaching things cautiously. Keep the database, continue to follow up with helpful thoughts and inspiring stories or images via email directly plus add them to your regular newsletter. I made the effort to visit a portable home company the other day – I’ve had no follow-up call or email. And we talked about some follow up at the viewing. It definitely makes you consider if you want to purchase.

    Here’s an example of a cadence style sales follow up approach https://adespresso.com/blog/5-drip-campaign-blueprints-help-design-perfect-email-sequence/ also look at drip.com and then also look at chatbot options to put onto the site, these can link directly to mobile – you may be able to contact them in the heat of the moment while on the website and this might help cement your service angle but also reduce competitive searching.

    I could suggest digital programmatic advertising (noting that this can also go across audio radio and pre-roll)- to step yourself outside of the walled garden, but I think these other things and really honing in on your audience is best first.
    Anna

    Up
    0
    Down

    Evening, Congratulations. There are many ways and no rules but the likelihood, Is that it all takes time, consistency, a few cool breaks (with media/radio) and building your profile.
    If you have a strong social media audience – Insta/twitter/snapchat/facebook etc – these are obviously good places to build with your loyal fans and community. They are likely to share and engage which gets a wider audience. See how far you can get this to go, then give each a boost with paid advertising from here on all platforms, you can even post into your story in this form. Go into Canva to help create content, keep it consistent and build a ‘visual’ cue on your music and you.

    Influencers and Radio, reviewers – any contacts, anyone you know is on the same page – contact them and introduce yourself, could you send something in the old fashioned mail, make more of an impact. But arm them with some content that they could put on air, or share. Make sure you do this professionally with an overview on yourself and good imagery.

    Have you set yourself up a website – go to Squarespace or wix and do something very simple, it will just make it easier to drive people to one place to hear or find out more.
    enter awards, competitions – good ways to get profile, news or make a name.
    Hope this is a good start. and good luck.

    Up
    0
    Down

    Hi,
    I have used Squarespace and it is very easy. Canva is also a good resize/design for your social platforms and website, it is also easy.
    Can you ask a student (ie needs funds) to provide you 10 photos/videos per week – you pay them a flat fee for providing new imagery. They might even work it into Canva each week if you give them a briefing. Make sure you brief them on your ‘brand’ and ensure there is some consistency, plus ensure that what is photographed has permission. You might need a model fee. Or ask them to photograph classes with permission from clients. Many computers have video editing suites these days that add music and text and work for social file sizes. Then use FB/Inst and if you boost things – target to defined areas.
    Try to build a database and keep these guys engaged also (Mailchimp) and try some promos with like-minded businesses. Perhaps a cafe will let you put flyers on their counter, and you give the owner some classes. IT – get someone local and give them the list (maybe again you can contra.

    Up
    0
    Down

    Hi, your brand will ultimately be who you are, so don’t veer too far from your own personality and values. A good one is defining what you are NOT both personality and skills. So I guess I am saying, don’t spend too long on this that if it stops you moving to next stage.
    What about writing a couple of blogs giving insights into your work or skills, bring some relevance to these times COVID maybe? (make the tone/insights fit with the industry level relevant) and then publishing this also within your Linkedin, sharing it on other platforms (medium/wordpress) – share with past employees/associates/friends and ask for referals.
    But also consider other blogs around words you want to be found/own – this will help build SEO across areas of relevance, reducing or supporting SEM. End with a call to action.
    This might be a dumb statement – But would Worksafe be a good area to start, there must be a demand here at the moment?
    fiverr – might be a good place for design

    Up
    0
    Down

    Hi @Commander try the tips in Mailchimp – keep them simple and low text and then add to or tweak from there https://mailchimp.com/resources/make-lasting-connections-with-welcome-emails/

    Up
    1
    Down

    Hi Jeanette,
    I’m just going to list running ideas here, I’m sure some of them you have tried, but hopefully something in there that is easy and cheap;
    – is there anything stopping you using your facebook, inst and twitter accounts to advertise your work services. I know we like to keep these separate but means-must. If you feel comfortable, perhaps starting talking bits and pieces about some strategies to build the brand every couple of days to engage. But I would also go out with a ‘voice of experience and desire to help’ – talk about your desire to help those in need and request people to forward to friends and families to widen its reach. Link to your website or email too.
    – Look over Twitter for common hashtags and use these
    – find images on unsplash, use Canva to put together something that looks ok, and even look to video and your own face/voice to video.
    – Could you offer a webinar as a first offer to trial and gain trust
    – Your best hunting ground is often with your own client base – Do you have a database, can you go out to that database? Even phone them up to check in on them, if this is professionally suitable. I know I had a call from my hairdresser today and it was great. But can you ask for referrals, even discounts might seem a bit non professional, but these are changing times.
    – If any of the social posts go well, you can boost them and it doesnt have to be huge dollars, try $50
    – Find your local community board and also editor of local rags, and send them some helpful tips they might publish and outline some think-piece, include a bio on yourself or link to linkedin Don’t forget radio, audio sometimes has more time to convey these messages.
    – But consider who your target audience are, and hone tone, messages, and the vehicles you use around these personas.
    – Could you partner with anyone or thing as a social good service – where they have a database wider than you do? Offer them something in return.

    Up
    0
    Down

    Hi,
    I feel your fear, enormity of the challenge, mental energy. There will be good and bad days. Write the journal, it might be more your busy mind making you feel this way (not helped when both partners in similar positions!).
    If I’m reading between the lines – you’re hustling and I think you have the contacts. Its just the energy to keep hustling, distracting from the real paid work and not your natural comfort? Is there a person within the fall out of media sales that you could team up with, not employed by you, but perhaps there is a cut somehow?
    Would I be right in thinking, the solution you are really looking for exists is the longterm sustainable idea (there’s only so many hours you can charge yourself out for!). I’m with you not this. Maybe it will bubble to the surface over time if you can create some structure for your goals, needs and the new order that is arriving. I’d love to chat when you can free your time from the hustle, as keep thinking the same thing (there are a few short term also I can add – but lets talk). The changes happening in this category will evolve into something else. Food and wine are in the hearts and minds of people (although there will be fall out, and you need paying customers!) 021654926

    Up
    0
    Down

    Hi Debbie,
    This sounds so frustrating, almost there and then not, and time needs to be on your side.
    Could you engage a tech company that feels like it wants to take on shareholding in the business once you get it to live stat. Is this the way to approach it? Ideally they have the tools to market it too. Could you go back to the software developer used for ‘Projects made easy” (??)
    But do you engage a ghost writer and take it to a book asap, build this story, create the marketing platform and behind the scenes the tech is created.
    Is it feasible to develop a series of podcasts, breakdown versions that are easier for SME’s to buy in this environment and easier to get to market.
    But if you want some ideas on marketing – happy to chat? 021654926, he needs to build his digital profile.
    It would seem this is a tool that is needed and massive expertise.

    Up
    0
    Down

    Hi Bill,
    Agree with Nick,
    But it would be good to understand the audiences/categories you think might be in need ie manufacturing?
    If you think that your audience is not using FB there are other options.
    Could you go via your association – see if they will include in their database, radio has lots of deals at the moment? Digital display ads can target into specific sites. It’s a low cost item and I’m sure you need to test waters, so the associations could be a good avenue. Just a thought and happy to discuss further

    Up
    0
    Down

    Hi Scott,
    Can I also suggest, that if this is a task that has been on your to do list (and probably because you dont feel skilled enough), enlist the help of someone who needs a task, The small investment would get it done – finally, its really important for your business to grow. If the database doesn’t exist, they can do the manual work of putting it together, set up Mailchimp, templates, design. I am thinking these are not your skill sets and once you’ve sent the first email you have turned the corner. They might even have the ongoing task of the weekly/monthly comms. In my experience easier said than done. It gets put the back burner again.
    But with that database, you can then look at other marketing initiatives depending where your audience sits – but programmatic display advertising and social allow for like for like targeting via list uploads.

    Up
    1
    Down

    Hi, have you joined the Agtech association, they have connections, support. Can you forgo some shareholding and bring in investors? There is PledgeMe, it works well around social good or drawing on community gain ie sprouting more businesses. Syndex.exchange is a private market place to raise capital. Your own circles? I would be cautious of taking on debt in these markets if you were to find one on offer. It is difficult to provide much more with the information provided, but many businesses have been built off a recession (so its not impossible) and sometimes investment in recession is a good idea. It depends on the idea and your wider situation. What we do know is Primary industry needs to grow faster/tech to support.

    Up
    1
    Down

    Hi Nigel,
    It feels like schools could be distracted for a while, but definitely keep in contact, emails even the odd phone call to keep a good sense of focuses. A few thoughts in no particular order;
    – could you offer a discount or incentive ensuring it doesn’t erode future sales. This could service any schools that go back or support essential services
    – But possibly it is time to go direct. Many parents will welcome investment in this area. Are you set up for ecommerce, if not – check out squarespace, pretty simple.
    – Then dedicate some funds to social/Native advertising (look to Canva to create) even go to health,family, sport media journalist and tell them your story, you never know, even offer to write ‘rec ideas for the week articles’.
    – Any influencers you can ask to support (a few sports hero’s with little to do at the moment) who might be helpful, with kids, you may be able to make payment with equipment. You could suggest a social good strategy of every sale made, a ball goes to a child in low decile school area, they support a good thing.
    – Content – Could you offer some of the schools some support for their recreation teaching. Some could be struggling. You put together physical lessons sheets they can post, maybe even a pre-recording that they can support with it? That content could also be used on social for posting too.
    – Trade this for access to their newsletter database to parents with an offer for equipment to support these sessions.
    – These same offers can of course also be put through clubs to their databases
    – Native advertising is proving very cost effective, these are the ones seen in news feeds, they often have ‘sponsored content’ – Write blogs again ‘ideas for activites’ and it only requires an image/header plus you can test various different ones – targeting is very refined. This is available via programmatic. I have a contact here if want more detail.
    – And finally the decision makers of your product are not all in social. audio on digital radio can be bought on programmatic too.
    – make sure, tags on your site, goals established within google analytics so you can see what is working, and remarketing. (Google this or I can get you contacts)
    – Final thought – partnership – work in with another product – food delivery?
    – Could you go into the Australia market with a similar approach?
    It’s lots to work through, so pick priorities and low hanging fruit, implement, test, move on or refine.
    Happy to answer any questions

    Up
    2
    Down

    Hi Malcom,

    An all-out linear TV campaign will be expensive and require commitment. Perhaps this could be considered further down the track. You can still buy and reach TV audience via Programmatic and reach Connected TV audiences. These are people who are viewing with a smart TV or gaming device – Xbox etc. The benefit of this type of audience buying is that you can place ads in real time, apply data to really hone to an audience and not be committed to spending a large budget. You can stop, start, pause and optimise when you want.

    I would also suggest video content placed in Social – Facebook, Instagram etc as well as Native ads. Native ads can take a person to a Tile that had additional Video content before they click to the site. Video can also be used in large format website display ads called Billboards. They are 970×250 and considered premium content. As with Connected TV, these placements are all made through the same platform so can be optimised to best results. Commitments are not set in stone so can be stopped, started and paused when require.

    On your website think about a way to capture database, and when timely on push to test drive.
    You need tags/tracking put onto your site to measure results.
    I have a good person to talk to if you need on all above

    Up
    0
    Down

    Hi Zane,
    Hope you are well, you may be busy and have traction already. But if not the approach other than one to one phone calls / referrals (and getting hold of a database) is probably some form of advertising. PR, Native (using stories as sponsored news posts) are very effective. These can be highly targeted and optimised to messages which are working best. happy to chat further if you need 021654926
    Anna

Skip to toolbar