Hi there – well done on getting your business up and running.
I’m afraid I don’t have a “magic bullet” for you, just a few observations to think about.
In my e-comm businesses, I’ve found that we need to really dig in and try to understand the social channels ourselves, because no one really cares as much about your digital footprint as you do. It’s hard – my CEO says it feels like everyday we go into battle with Facebook and Google, because they change so often that literally no one is a real expert.
Also, your site is lovely, but I was seriously confused about the robes? Is this an attempt to offer something that is easier to fit than shoes?
Shoes are a really challenging category, especially given that you don’t (and probably can’t) offer free returns. You need to offer some more guidance on fit – have you looked at Strutfit (they’re a startup that has a plug in for people to use to find their shoe size on your site)?
I’m struggling with your price points – they don’t seem high enough to justify the claim that my shoes will be made specifically for me after I order them, but too high to be buying from an existing range that you’re tapping into – but that’s just my view.
Mostly I don’t feel there’s a strong story of your brand – my advice would be to start telling your story more strongly, highlighting your point of difference from other online shoe offerings… what is it that makes you unique, what’s your advantage over your competitors. Engaging with your existing customers can be extremely powerful – will they talk on behalf of your brand on social media, have they bought again, will they refer you to their friends?
Sorry, a bit of a ramble – but this is an incredibly difficult category, absolutely possible to see online, but difficult nevertheless. Maybe someone else can offer some more specific ideas.