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Duncan Shand

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    There are so many other things to do other than Facebook and Instagram.

    Here’s an article that was top of the search for “how to promote your business online” – 21 ways to grow your business online – so there’s at least 19 more! https://www.entrepreneur.com/article/283832

    But as Debra says which things you pick really depends on the type of business you have and who you are trying to attract. What you need to understand is out of all of the options which ones do your potential clients use day to day.

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    WooCommerce/Wordpress should be fine. It’s hard to advise without knowing all the details but you won’t get any real benefits in swapping. I would save the money and spend the time, energy and budget to improve your marketing rather than changing platforms. Focus on improving your marketing and growing…

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    This is a great question. Advertising is one of those things like building, painting, gardening, cooking – you can do it yourself or you can get an expert to do it for you.

    The question to really ask yourself is what is your skillset? If you are a great promoter then you can do more yourself. But if you are great at the technical side and customer side of your business, maybe you need to get someone else to do the promotion so you can focus on what you are good at.

    The other thing an external partner does is they work with you to really understand what it is that makes your business different and better, then and only then will they start to create the advertising to promote your business. This external perspective can be invaluable.

    On top of that they will have a point of view on what works – what the right mix of brand and promotion you should do – what channels will be right for your audience. And they have the experience of working across a number of clients and seeing what is working and what isn’t.

    Yes it will be expensive – but it will have a much better chance of working than doing it yourself…

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    There are three options you can look at here.

    1. DIY – as per the link above SquareSpace or Shopify (if you need eComm) are the leaders here. To keep it local you could look at https://www.swiftly.nz too. You can do it for free but be prepared for this to take time.
    2. DIY with help – you can again use these sites and get someone to guide you – help with the structure, design, and implementation. Be prepared to spend 5 to 15k for the help.
    3. Custom Build – here you are moving to WordPress or Magento (you could still use Shopify) – for local options look at Silverstripe or https://www.solutionists.co.nz for eComm. Here you are jumping up to 40 – 150k plus. The difference here is we are talking custom design, animation, bespoke content – photography/video, copywriting, more features, integration etc. Think of this as the equivalent of opening a store.

    To decide which one is right for you – you need to make a list of the features you want and match those off against what the platform offers. And make sure it’s a well supported and popular platform.

    Best of luck!

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    It’s tough isn’t it. What was the old saying you can pick two out of Good, Fast and Cheap, but you can’t have all three.

    Thankfully there are some cheap good DYI sites out there. A lot well documented on this site. Swiftly was helping with the 1000 website project here: https://www.manaaki.io/1000websites/

    So you could look at them, you could look at Squarespace or Shopify too.

    But getting your photography, copy, identity right are really important. Take the time to do a good job with these elements and make sure you have a site that stands up against your competitors.

    But don’t sweat about perfect. Make a start, then make it better and better and better and better.

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    Hi Sappjire, unfortunately this is just a process you just have to go through. As Andy said there are DIY options – WIX, SquareSpace or Shopify. There is the 1000 website option Swiftly. Then are cheaper paid systems like Zeald. And lastly custom built systems using WordPress or Silverstripe. In terms of costs you are stepping up from $0, to $10-20k to 30k+.

    So firstly budget will drive what options you are looking at.

    Next it’s about functionality, ease of use and design. What do you need, is it easy to use and maintain and lastly how can I design something that is going to be competitive and work.

    On functionality and ease of use I would start by looking at all your competitors and seeing what they do. But then decide on the minimum set of features you need to get started and understand what you can upgrade to and add on later.

    After you have decided what platform, then you need to design how it works. This might be the make or break part. Again use competitor sites as inspiration, look at how they work, the sections they have. Think about your customers and what they need. What is the easiest way for them to move through the site, how do you address their questions in that process?

    Then think about the visual design – here you might need to use a specialist to help, how can you make the site look great, on brand, appealing. You might need photography or a writer to polish your copy and make it interesting, compelling.

    Hope that helps.

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    The answer is it depends. Right now I personally would be investing in marketing activity that is strategic. It seems that you don’t/can’t advertise because you were waiting on the rebrand. So you are stuck.

    If you believe in the product/service that you have. If you have a point of difference and are needed in the market. And you have the budget to do the rebrand then I think you need to do it.

    Lastly if your product can help people, help businesses then you need to be positive and move ahead. Most people expect brands and businesses to keep advertising. It’s what you’re saying and how you’re saying it that is critical

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    If there is a need then you should be out there. Reframe it away from advertising and think about it more as helping.

    Recent research says 79% of people want or expect brands and services to be advertising right now. So don’t feel you should be holding back.

    Also other research shows that the brands that continue to advertise through a recession will grow faster and gain share (largely because they will have the greatest share of voice).

    So don’t think of it as being advertising. Think of it as ensuring the people that need you know you are there, know you are open, know how you can help them.

    You’re absolutely right you don’t want to be seen to be exploiting this situation but it only takes a small change in your messaging to ensure it is right for now.

    Get out there. People need your help.

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    Hi Pere, now I’m not an tik toc cooking show expert but I understand the platform and I’m not entirely sure cooking videos and tik toc are a fit?

    I think what you need to focus on first is creating some great content. I had a quick search and I see you have a YouTube channel – I would be focused on getting some great content up there or on Facebook, or Instagram – I think those three channels are a fit.

    Create great content first – for the audience you want to target. Build that audience and then you should be able to get the F&B brands to work with you, provide product, sponsor the show etc. But first you need to show them the product that they are going to buy. And that is you, your skills and personality.

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    Hi Jeremy, I thought I might chip in here. You have some work to do. You need to sort your website out. All your services have the same copy. Whether it’s Vehicle Signage or Event Signage the copy says “Our vehicle and fleet capabilities are only limited by your imagination. We can provide all your signage requirements – no matter what size, shape or surface.”

    This doesn’t give any confidence to the visitor about what you do. Ideally I’d also like to click into either Vehicles or Events and see a specific gallery of different signage you have done.

    There appears to be some good quality work here but you just need to organise it better to give your site visitors more confidence that you are organised and on to it.

    Use this time to fix this stuff up. Your web developers should still be working so do that now.

    Also look at where you have been getting your work. Call each of your clients and contacts. Just talk to them about how they are going what they are doing. Be interested.

    Once you have done that and tidied up your site then you could look at spending a little money on Adwords, display, seo to boost your site traffic and get some people calling you.

    Use this time to get your site sorted so that it works hard for you when we’re ready to get going.

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    Firstly talk to your existing customers and let everyone of them know you are open for business. Call them if you can. Ask about them and how they are going. If you have a lot of customers email them. Let people know via your other channels to – social, website etc.

    Look to keep your advertising going if you can. But perhaps look at your messaging – you might want to change it to reflect the situation we are in. People don’t want to see businesses trying to exploit the situation. But there is nothing wrong about letting people know you are still open for business.