and thanks for reaching out. The ready meal home delivery market is growing but it is also very competitive with incumbent brands dominating this space. The challenge is building a clear point of difference to your competitor set (Woop, HelloFresh, My Food Bag etc) and investing in media and or PR to build awareness. An initial incentive to encourage first time users to buy is also essential.
I like the fact that you have chosen to position the brand around unique needs such as dairy free, gluten free etc. However, these are niche markets so your potential audience will be small and hard to reach. Unless you have the skill set to do it yourself I suggest you take an online digital marketing course (Udemy offer a comprehensive one for only US$10) to upskill or talk to a digital agency to support an investment into social media platforms.
Your food looks really tasty and I’m sure you produce excellent product. This is only part of the solution – ensuring you have speedy and reliable delivery partners is critical and once you are seeing some transaction growth you will need to start a retention program to hold onto those customers who have purchased from you. The customer churn in this market is significant unless you are putting as much effort into retaining existing customers as you are into attracting new customers.
Unfortunately, just putting a website online is the easy part. I would think you should focus on building awareness and giving people a reason to trial you.