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Leslie Preston

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  • Thanks for reaching out. We’d love to assist you here at Manaaki. Would you be able to tell us a bit more about the type of business? This will help us provide relevant feedback. Any info you can provide will ensure we get you the best advice possible.

    Leslie

    Sara, Happy as well to provide feedback. You can reach me via LinkedIn or leslie@ingenio.co.nz. Leslie

    Jono,

    Well done on taking the opportunity to think creatively about the business. Happy to road test this with you Jono. We can connect via LinkedIn!

    Leslie

    Yes, it certainly would be very tough. Straight out transfer services probably are not in huge demand. Some of the tour companies are coming up with very creative ways to attract new domestic clients.

    Have a look at companies like BlackSheep Touring, they have some new unique tours, like the Walking with Spirits Gin Tour.
    http://www.blacksheeptouring.co.nz

    Or Nature and Nosh Tours has come up with new tours for the domestic market.
    http://www.natureandnosh.co.nz

    Perhaps get in touch with these businesses for ideas sharing.

    I’d also suggest you look to take advantage of the Tourism Transition Fund, which has 100% funding to help with a business advisor to customise a plan for your business. Get in touch with your local Regional Business Partner – it’s not hard to apply and costs nothing.
    covid19.nzte.govt.nz/page/regional-business-partner-network

    You may need to look at adjusting the website to lead with the tours side, rather than the transfers side of the business. The website at the moment likely speaks more to the international transfers market than the domestic market. The social media ads will be most effective when the content speaks to the domestic market.

    Hope this is somewhat helpful. Kia kaha,
    Leslie

    Dear Carmen,

    Thanks so much for reaching out. if you can provide a bit more specific info on the type of tour, location, etc, we can then provide more targeted feedback. In the meanwhile, here are some options to consider.
    To get started, here are some generic thoughts on places you can advertise your business.

    Tourism NZ – register.newzealand.com – This is the official Tourism NZ website, and highly viewed, so critical to have a current listing on this site.

    Get in touch with your local Regional Tourism Operator. They likely have marketing initiatives in place that you may be able to join. Or you can also advertise on their sites too.

    Some local options to reach the consumer directly:

    Travel Locally New Zealand, http://www.facebook.com/groups/travellocallynz

    New Zealand Travel Tips (NZTT), http://www.facebook.com/groups/newzealandtraveltips

    Live, Love, Explore: Support Local New Zealand, https://www.facebook.com/groups/liveloveexplorelocalnewzealand

    Chooice, http://www.facebook.com/groups/Chooice

    This one is good for support from the tourism industry:
    NZ Tourism Industry Covid-19 Support Group, http://www.facebook.com/groups/647725352678015

    And, there is also the Tourism Transition Fund where you can apply for funding to get individual advice for your business, covid19.nzte.govt.nz/page/regional-business-partner-network.

    Domestic tourism recovered well after the first lock down, and hopefully the same will happen once Auckland gets out of it’s restrictions once again.

    Leslie

    Kia Ora,

    Thanks for reaching out. Well done on coming up with creative new ways to expand your business.

    If the new line based around sacred rituals relates to the existing products and services of Kawakawa Spa Rongoa Clinic, and targets the same customers and target market, it would make sense to encompass this within your existing website and marketing efforts. This way, you can leverage your existing brand, customers, site visitors, and marketing efforts to up-sell and cross sell.

    When you launch your new line, you can reach out to your existing customers via email, perhaps with an offer to try this new line. And, you could also consider bundles of this line with your other products / services for a discounted price. Promotions of your new line could then generate interest in your other products and services.

    Good luck with the launch and new product line.

    Leslie

    Kia Ora,

    As Jonathan mentioned, if you can provide more info on the type of tourism and your location, that would be ideal. We can then provide more targeted feedback.

    There is a lot of support out there to help our tourism businesses, so it’s fantastic you have reached out to start your journey.

    To get started, here are some generic thoughts on places you can advertise your business.

    Tourism NZ – register.newzealand.com

    There is also the Tourism Transition Fund where you can apply for funding to get individual advice for your business, covid19.nzte.govt.nz/page/regional-business-partner-network

    Go with Tourism, http://www.facebook.com/GowithTourism

    Travel Locally New Zealand, http://www.facebook.com/groups/travellocallynz

    New Zealand Travel Tips (NZTT), http://www.facebook.com/groups/newzealandtraveltips

    Live, Love, Explore: Support Local New Zealand, https://www.facebook.com/groups/liveloveexplorelocalnewzealand

    Chooice, http://www.facebook.com/groups/Chooice

    If you are an accommodation provider, you should consider listing sites like Booking.com, Airbnb, Bookabach.

    This one is good for support from the tourism industry:
    NZ Tourism Industry Covid-19 Support Group, http://www.facebook.com/groups/647725352678015

    Also, get in touch with your local Regional Tourism Operator. They likely have marketing initiatives in place that you may be able to join. Or you can also list on their sites too.

    Domestic tourism recovered well after the first lock down, and hopefully the same will happen once Auckland gets out of it’s restrictions once again.

    Leslie

    Hi Perzen,

    I’m not an expert in Podcasts nor a foodie, but as a fellow entrepreneur, just wanted to reach out to say well done! Huge first steps. Getting something off the ground is really tough, and keeping the momentum going takes a lot of effort, willpower, determination, resilience. Keep pushing, little steps at a time. It doesn’t always have to be exponential seismic growth. The advice you have been given above is fantastic. Go well, you’re certainly well on your way.

    Leslie

    Kelly

    Changing a name is certainly a tricky topic. There is no right or wrong answer.

    The brand has to resonate for you, and for your vision of the business. Like Debra said, it can be very expensive and can also negatively impact your business. There have been some spectacular failures on rebrands but also some amazing changes too.

    Depends on how much money you have, how much brand recognition you have, the trade off of how many customers you may lose in the change vs how many you may gain.

    From personal experience, I had a company where we thought of changing the name. We decided not too as it already had a lot of brand equity, but the topic kept coming up for years and it always got harder and harder to change as brand equity built and the costs to change grew. Part of me wishes we jumped off the cliff in the early days and did the re-brand back when the company was small.

    Sometimes, the emotion of how you feel about your brand for your company also needs to be taken in to account along with the rational and economic reasons!

    Food for thought, best wishes on quite a tough decision and inflection point. Happy to chat further.
    Leslie

    Stewart – Well done. You have an exciting journey ahead of you, filled with lots of ups and inevitable downs. Andy poses some really interesting points. In a service business, in the early days, it is really about networking and relationship building. Do you have an existing website that demonstrates your capabilities, and perhaps case studies from existing clients that would resonate with your target market? If you are the very beginning and don’t have this yet, you may want to consider offering your services on a complimentary basis for a few clients for a limited scope, in return for showcasing their work and having case studies for you to share. (Swiftly is a good example where they gave away 900 free websites to get them going, and now they are charging for new clients). Would be good to get clarity on the nature of the services you will offer, and the types of customers (ie industries, locations), etc. You can also see what is required to get certified to become a local Regional Business Partner. Keep networking, meeting people, talking about your business and building out your eco-system around you. Best wishes. It’s a tough journey but a super exciting one filled with heaps of rewards. Leslie

    Kia Ora – Fantastic that you have been able to pivot your business. Congrats. Can you clarify the rationale for wanting to re-open as a tourist lodge? Is the Emergency Housing option still available? In the past seasons October through March, were your customers domestic or international? At what capacity were you operating during those months? When you say a new strategic direction, is this a different direction from the previous tourism business?

    Looking forward learning more and then more specific thoughts could be provided!

    Have you looked in to the Tourism Advisory Support Service?

    http://www.qualmark.co.nz/en/member-area/tourism-advisory-support-service

    There is also funding from the Covid-19 Advisory Fund to assist with advisory services.

    You can learn more here:
    covid19.nzte.govt.nz/page/regional-business-partner-network or
    http://www.business.govt.nz/how-to-grow/getting-government-grants/grants-and-help-for-your-established-business/

    May be worthwhile exploring these options.

    Leslie

    Hi Karla – Wow, what an awesome initiative. Congrats. What a difference your organisation must make to so many people. While I don’t have any high profile connections to offer, perhaps @carokerr from Anthem PR may be able to assist? Go well! Leslie

    Kylie – Firstly, congratulations on your pivot. What an amazing effort to completely change your business model!

    It sounds like you have so many good initiatives underway already. A few more places you could consider

    Get in touch with the local RTOs to see if you can get in any of their email marketing campaigns.

    Create a listing on NewZealand.com, Tourism NZ’s official website where they push all the marketing. register.newzealand.com

    There are a few more Facebook groups targeting those that travel.

    Travel Locally – http://www.facebook.com/cozymarkets
    Tourism Industry Covid-19 Support Group – http://www.facebook.com/groups/647725352678015

    Good luck! Leslie

    Thanks for reaching out Isaac and Annie. That’s a really interesting question. There is no right or wrong answer. A lot will depend on the nature of your business, the location, the purpose of the physical outlet, your customers, etc.

    Do you have a retail outlet or is your physical space for for manufacture, distribution and warehousing? Do customers come in to your premise?

    Are you in a high traffic area where you will benefit from more brand presence?

    Given you are in the signage business, assume signs are an important part of your brand manifestation.

    Perhaps you can provide more context to your question.

    Leslie