It is hard to answer your question without knowing more about your business. Are you selling your oil direct to consumers or to businesses? For both there are lots of free/cost effective ways you can drive demand.
Direct to consumer:
– do you have social media pages? If not maybe set some up on fcaebook and instagram. Can you encourage your friends to like and share these pages? Maybe include a free giveaway to get your following up so their friends do the same. Utilise imagery from your farm and processing on the pages – you can takes with your phone, download free apps to colour correct and improve the quality of the images.
– utilise these social pages to provide education on usage of your oil, offer promotions and provide offers to encourage people to buy.
– target influencers who have large social media followings who could use the oil. Follow their pages and see if they have a problem that the oil could be useful for. Reach out to them and offer to send them free product to help them with their problem. Perhaps give them an affiliate code so their followers can get a discount on the product they purchase if they share your product with their following.
– make a list of media outlets that could feature your products, send it to them along with an overview of the benefits of the oil. Make sure you follow up and see if they are interested in writing something about it – you need some persistence.
Direct to business:
I am not as experienced in this area, but maybe write a list of all the companies that could use your oil in their products. Get the names of all the key opinion makers in these companies; product development, marketing managers, General Managers and Owners. You can call the head office reception and ask for these details also look on linkedin. Call them and ask if you can send them some product; provide them with some ideas for new products that they could develop that they could use the oil with. Why should they use your oil over others? Why is Manuka oil more beneficial than other medicinal oils? Provide them with this information. Follow up the phone conversations with an email detailing all your product benefits. Structure pricing so they get discounts for greater volume purchased….
Basically hustle, get word of mouth out there!
Good luck and hopefully this was of some help and provided you with some thought starters.