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Maree Glading

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    Hi

    Congratulations that sounds very exciting!

    It is very hard to say without knowing what your product is, what occasion it serves and who your target consumer is.

    As a starter I would look at similar products in the supermarket and see what they do as a guide, you should also rely on insights from your store managers/buyers – go and ask them what they think is ideal.

    You also need to strike a good balance between value for money and optimum price per kg too so please keep that in consideration. Also think about space in the chiller and freezer – you need to be large enough that your product stands out (pack format and design will help with this) but not so large that you take up lots of space as the chiller/freezer space is at a premium.

    As far as units per inner go if it is a new product the smaller number per units the better – I would aim for your category minimum units per store per week that you need to hit without being delisted – probably something between 6 and 8. Again ask your buyer/store manager and look at what other successful brands in your category do.

    Hopefully that helps.

    Good luck with your new launch!

    Regards
    Maree

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    Hi
    Congratulations on a successful sauce! I agree with Ian you should look at the Food Bowl to potentially scale your production. You could also look at contract manufacturing your product. There are lots of great facilities in NZ that do this and as your product is shelf stable it is relatively easily for you to do in job lots. I would contact McFoodies who can put you in touch with a number of companies and they can also help through the process. I might also be able to help you please email me at maree.glading@gmail.com with more details.
    Good Luck!
    Regards
    Maree

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    Hi

    It is hard to answer your question without knowing more about your business. Are you selling your oil direct to consumers or to businesses? For both there are lots of free/cost effective ways you can drive demand.

    Direct to consumer:
    – do you have social media pages? If not maybe set some up on fcaebook and instagram. Can you encourage your friends to like and share these pages? Maybe include a free giveaway to get your following up so their friends do the same. Utilise imagery from your farm and processing on the pages – you can takes with your phone, download free apps to colour correct and improve the quality of the images.
    – utilise these social pages to provide education on usage of your oil, offer promotions and provide offers to encourage people to buy.
    – target influencers who have large social media followings who could use the oil. Follow their pages and see if they have a problem that the oil could be useful for. Reach out to them and offer to send them free product to help them with their problem. Perhaps give them an affiliate code so their followers can get a discount on the product they purchase if they share your product with their following.
    – make a list of media outlets that could feature your products, send it to them along with an overview of the benefits of the oil. Make sure you follow up and see if they are interested in writing something about it – you need some persistence.

    Direct to business:
    I am not as experienced in this area, but maybe write a list of all the companies that could use your oil in their products. Get the names of all the key opinion makers in these companies; product development, marketing managers, General Managers and Owners. You can call the head office reception and ask for these details also look on linkedin. Call them and ask if you can send them some product; provide them with some ideas for new products that they could develop that they could use the oil with. Why should they use your oil over others? Why is Manuka oil more beneficial than other medicinal oils? Provide them with this information. Follow up the phone conversations with an email detailing all your product benefits. Structure pricing so they get discounts for greater volume purchased….

    Basically hustle, get word of mouth out there!

    Good luck and hopefully this was of some help and provided you with some thought starters.

    Cheers
    Maree