Hi Matt. The first piece of work you need to do is identify who you want your customers to be. Are they corporates? small business owners? not for profits? Narrow it down as much as you can and nail down exactly what problems you’re solving for them, what solutions they are using at the moment, how much they are likely to spend to solve these problems, etc. Then work out how your offering is different and better than whatever they are currently using. If you can’t do this, then stop there and rethink your ideal customer and your offering. Keep chipping away at this customer-value proposition combination until you have a really solid desirable business case. In your head, anyway. Then talk to a few of these likely customers and find out if your assumptions are actually true. Write down everything they tell you and you will have massive amounts of content for how to talk about your unique offering. This will form the content for your social, email newsletters, blog articles, videos and your website.
Then you have to figure out how you will actually deliver this offering, and make money in the process! But that’s another discussion for another day.
Good luck and stay safe.