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Matt Miller

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    Hi Snow

    As Patrick has pointed out, there are loads of ways to replicate AirBnB. The better question though is “Why are you trying to replicate AirBnB?”. There are plenty of players in the accommodation market: Booking.com, bookabach, holidayhouses, etc. Maybe you have identified a sizeable niche that is not being served by these platforms. If so, that’s great. Otherwise, you are going to have a very difficult and expensive time trying to get any eyeballs away from these platforms and onto yours.

    Good luck.
    Matt

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    We had the same problem when we started our web development business (Mogul). The best thing we did was get professional sales training. A good sales trainer will equip you with everything you need to develop your value proposition, create a sales pipeline, and close deals. Sales is not something you are born knowing how to do – you need to take it seriously and you will make mistakes along the way. A mentor is vital to get you started. Good luck. Cheers Matt.
    Blatant plug: we used Brett Burgess from Sales Impact Group.

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    Creating a profitable software business relies on identifying a pressing need for your customers, making a product available to them that solves the problem, that they can afford to pay for, that they prefer to your competitors, and that you can sell at a price that enables you to make a profit – or keep the business going long enough for you to make a profit eventually.

    The first and most important part is… you guessed it… identifying a pressing need for your customers. Without that, no-one is going to pay you.

    The best introduction to this approach is The Lean Startup by Eric Ries: http://theleanstartup.com/

    Good luck!

    Cheers
    Matt

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    Keyword research is vital, and a good place to start is Google Ads. You need to pay for each click, but it’s a very quick way to get on to the front page of Google, and more importantly, you can collect a huge amount of data about what words and phrases your audience actually use to search for your type of business (Google Analytics does *not* give you this information). After a couple of months you’ll have a much better idea of the key words you should be targeting with your website’s content so you can tailor your website to perform better for these important searches in Google’s organic rankings.

    I hope this helps.

    Cheers
    Matt

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    The first port of call should be your hosting company. They should be able to help – and they won’t want a compromised website on their network.

    Cheers
    Matt

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    You could start by telling us all about it here!

    Cheers
    Matt

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    Hi

    We are about to start using MyVisitorLog, a NZ contactless tracing service.It uses QR codes to enable check-ins for visitors and staff.

    http://www.myvisitorlog.com

    Talk to Steve Nathan, the CEO.

    Cheers
    Matt

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    Hi Jacki (?)

    It would save a huge amount of time and $$ if you use a pre-existing platform. Have you looked at using existing private social media platform like Mastodon?

    There are a other few highly-regarded community platforms that you could build it on.

    e.g. Vanilla Forum, Lithium, Jive, Discourse, Higher Logic

    Some of them are pretty amazing – just about every feature available out of the box.

    e.g. Spotify uses Lithium for their user community. https://community.spotify.com/

    Cheers
    Matt

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    There are lots of online booking systems around. It’s a common business need so there are lots of well-built, mature solutions. Have a look at Resbook (https://www.resbook.com/). Just as an example.

    Good luck.

    Cheers
    Matt

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    Hi Matt. The first piece of work you need to do is identify who you want your customers to be. Are they corporates? small business owners? not for profits? Narrow it down as much as you can and nail down exactly what problems you’re solving for them, what solutions they are using at the moment, how much they are likely to spend to solve these problems, etc. Then work out how your offering is different and better than whatever they are currently using. If you can’t do this, then stop there and rethink your ideal customer and your offering. Keep chipping away at this customer-value proposition combination until you have a really solid desirable business case. In your head, anyway. Then talk to a few of these likely customers and find out if your assumptions are actually true. Write down everything they tell you and you will have massive amounts of content for how to talk about your unique offering. This will form the content for your social, email newsletters, blog articles, videos and your website.

    Then you have to figure out how you will actually deliver this offering, and make money in the process! But that’s another discussion for another day.

    Good luck and stay safe.

    Cheers
    Matt

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    I think the online experience is the way to go. I read a good article this morning about how AirBnB is switching its business model. Now that no-one is travelling, they have started hosting online calls with experts. You might get some good ideas from the article. https://www.fastcompany.com/90499935/magic-shows-and-drag-queens-a-look-inside-airbnbs-covid-19-strategy

    Cheers
    Matt

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    There’s plenty of information about the wage subsidy on the Employment NZ website.
    https://www.employment.govt.nz/leave-and-holidays/other-types-of-leave/coronavirus-workplace/wage-subsidy/

    Stay safe.
    Cheers
    Matt

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    Hi

    Check out Manaaki’s new ‘One Thousand Free Websites” initiative and register for your free online store today. It sounds like it would tick a lot of boxes for you.

    SEO can be as easy or as difficult as you want. Most of the easy wins are about tailoring your website’s titles and descriptions, headings, and content to include the search terms that you want to target. If you’re in a very competitive market, it is worthwhile to target more unusual search terms that your bigger competitors might not worry about. Google Ads is a great way to gather crucial data on what your visitors are actually searching for. We use MOZ.com to guide our SEO. I recommend you start using it and it will give you recommendations on where your site needs to improve.

    Good luck.

    Cheers
    Matt

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    Now is as good a time as any to rebrand. In fact, it’s a great time because you are probably not so distracted by the day-to-day business of commuting, going to meetings, and all that other ‘normal’ stuff. Before you choose a name or design a logo, I suggest you do a lean canvas exercise and identify the problem(s) that your organisation is solving, who you want to work for, and what your unique value proposition is. Over the last couple of weeks I have been running workshops for Hawke’s Bay businesses along these lines and the lean canvas is a very powerful way to distill your thinking and capture some testable hypotheses before you spend real money on designers and marketing. If you do it with discipline, energy, and imagination you will be amazed at the results.

    Here’s a good intro to the process: https://blog.leanstack.com/what-is-the-right-fill-order-for-a-lean-canvas-f8071d0c6c8c

    Good luck and stay safe.

    Cheers
    Matt