fbpx

Michelle Polglase

Forum Replies Created

  • Up
    1
    Down

    Hi there,
    You might be interested in the entrepreneurial journey of Brianne West, with her company Ethique. Ashton Kutcher and Britney Spears both posted about Ethique back when she was working out of a very small kitchen in Christchurch, which sparked massive media interest and helped her go global.
    Check out this link here: http://www.westpac.co.nz/rednews/women/meet-the-women-of-influence-winner-who-built-an-ethical-empire-out-of-shampoo-bars
    Using an ‘influencer’ who aligns with your brand can work well if it is an authentic, genuine fit. Create something cool enough that celebs promote you for free! Or, see Andy’s suggestions above.
    All the best.

    Up
    2
    Down

    It’s an interesting question. My stepdaughter set up on Instagram for her art business, plus was managing her own website as well. She’s given away her website now. I was very much “but you NEED a website!” However, Insta is working well for her. So I’d say “it depends”; on what you are selling, and on your target market. If you’ve got traction on FB and you’re happy with your niche, that’s awesome. If you want to scale up your business and have more control, then you definitely need a website.

    Up
    0
    Down

    Hi there,
    Sounds awesome! You might be interested in taking a look at http://www.playbooks.live, it’s an NZ startup that’s launching very soon and could have a solution that works for you (and others in the business advisory/ accounting industry space). I’m happy to chat about how it works if that’s of interest?

    Otherwise, there are lots of ways you can be a thought leader (content creator) without giving away ALL your IP. Ideally you’d give prospective clients a “taste” of the value you can provide them. Gated content (a form with compulsory fields like name, email and interest) can work well, and the “browsers” at least have to give some details before they access your content. Testimonials are excellent to have on your website, and a way for potential clients to see the end result of the value you have added to previous clients.

    All the best!
    Michelle

    Up
    0
    Down

    Hi Marianne,

    Nice jewellery! I agree with Andy’s points, and setting your social media strategy is important. I wanted to add that Shopify have a few great guides on how to get started with social media marketing here: https://www.shopify.com/blog/social-media-marketing-strategy.

    All the best for increasing your sales!

    Michelle

    Up
    1
    Down

    Hi Nat,
    Are you able to use your gym’s social channels? Put together a general/nutrition/fitness educational workshop as lead gen to boost your gym business. Posters/flyers at a gym can give sweaty people something to look at or pick up so they can find you on social channels. A workshop-type event or a free trial group class can also work well in your local community, and you can leverage community FB groups to promote this.
    Your onboarding process could include your social media links, and encourage new clients to share their fitness journey. Getting people to commit to a course of sessions eg a 6-week fitness bootcamp can both help people commit, and be very social media friendly. (In one bootcqmp at the park I attended we were all tagged on FB each time and it snowballed quickly). Testimonials are also very useful, especially for long-time clients or as part of your off-boarding process (running a bootcamp? Get those referrals and stories!)
    Keep up with building your social media presence on both FB and Insta, and encourage new clients to connect with you and share their workout journey. There’s certainly been plenty of lockdown cooking, baking and general fitness slacking off you can leverage!
    Michelle

    Up
    1
    Down

    Hi Lisa,
    There are plenty of options for you, including subsidised support for different agencies through the Regional Business Partner Network http://www.nzte.govt.nz/common/regional-business-partner-network.
    You have made a great start and I love your concept. I would personally like to see more of your ‘storytelling’, including short video content that could be also shared by your fabulous community of Makers. Be confident you are on the right track, and keep building on the solid foundation you have created.
    Michelle

    Up
    1
    Down

    Hi Steve,
    Your personal wellbeing is the most important thing. Anxiety about your business situation is perfectly understandable, and you are not alone.
    – Get to your doctor ASAP for short term assistance with sleeping. It’s hard to function if you’re not sleeping.
    – Get support, your doctor will be able to recommend options and there are resources available like John Kirwan’s Mentemia app (www.mentemia.com)
    – Ongoing stress can trigger depression, so make time for yourself each day.
    This is a challenging time for business owners, and you absolutely need to look after yourself first.
    Take care,
    Michelle

    Up
    0
    Down

    Wholesale selling eco products? Awesome! Definitely review your current messaging and get some fresh eyes across your branding. We all like a bit of back story (your “why” you are passionate about eco products), yes, even for wholesale. And look at ways you can optimise the entire customer experience across your website (from search through to checkout).

    Looking for new stockists? Leverage the power and amplification of social media, including engagement within online communities. This of course means you need a content strategy, so make sure you are regularly creating content (educational, informative, life hacks, etc) that is able to be shared widely. Video content (perhaps short “how to” videos) is particularly effective for your social media channels.

    All the best!