Currently the same applies in selling other than perhaps face to face meetings are off the table at the moment and the use of technology is even more important. Be very clear about your Ideal customer profile, what problem can you solve for them, what is unique about your business and then be clear on a sales process based on your clients needs not your own. To generate opportunities focus on 3 main areas -sales, marketing and channels -all work and all will add value. Other than f2f meetings you still have phone, email, text, LinkedIn,social platforms, video messages, zoom or similar etc etc, the channels are still open for business. Be proactive rather than reactive and I think important to remember whilst we need to be respectful of different business challenges at present it is also important to remember that businesses still need to be buying and selling as much as pre covid.