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Monique Doy

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    Hi there, I understand what you mean about keeping your personal life out of it, but you can share about yourself and your brand without getting too personal. Telling your customers your WHY, is what tells them that you share their values and builds trust in you – and once they know you, like you and trust you they are far more likely buy from you. I challenge you to get on your social media channels this week and tell us who you are and why you’re in business. Why is eco friendly important to you?

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    There is so much great free advice out there! There is a new Facebook group called ‘Boost with Facebook Aotearoa NZ’ where Facebook Trainers (like myself) give free training about how to leverage Facebook and Instagram for your business every week. You can also look up ‘Facebook Blueprint’ for lots of free trading modules about how to use social media in every part of your business. Good on you for wanting to up skill, it absolutely can be done! Good luck and enjoy 🙂

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    Some great advice above, make sure you know what your customer needs (ask) tell them how you can solve their problem and it always helps to provide social proof of how you’ve done it before by showcasing reviews from happy clients. It’s really important to remain credible by telling them if you don’t think you can solve their problem (you don’t have a nanny that’s the right fit) and recommend someone who can.

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    I agree with Juanita, you have done a much better job than you think! Your next step is definitely driving traffic to your website and I would start doing this from your Facebook page first. Focus on the clothing items you think of as ‘hero pieces’ and make a big deal of them! I can see a metallic pleat skirt and a floral dress by the brand ‘Koraline’ on your Facebook page that are not on your online store. Those ‘on trend’ pieces are worth giving lots of promotion, do a live video on your page talking about the hot pieces in store, post photos of them and talk about how you can style them. Your customer needs you to take down the ‘barriers to buy’ before they will purchase. Try to ask questions on your posts so people will answer them and drive engagement. For example, ask “Which dress would you rather wear?” with photos of two dresses. When your customers comment on your posts it has a ripple effect, more of their friends see the post, and may comment and so on. You’re doing so well in a tricky situation, keep adapting, you can do it!

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    Hi there, I am a stylist working with sizes 14+ so I am very familiar with the audience you are trying to target. I think the first thing to do is to ask your audience what they want. I had some stock from my previous clothing line to move on, but I was concerned about staging a sale in this climate, so I asked my Instagram audience what they wanted – and it was a resounding yes to a sale! I used Instagram live and it was incredibly successful, so much so I am planning to make it a monthly event. Don’t be afraid to be honest with your audience about where things are at with your business, take your community on a journey and let them be part of it and you’ll find they’ll be even more engaged on the other side of all this. I would definitely be taking up Debra’s offer to chat, Rose and Thorne are a fantastic brand and I am sure she has a lot of great advice to offer you. Good luck!

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    Hi there, Louisa Currie from Redhead Digital created this fantastic blog post about companies and apps offering discounts and financial relief – hopefully there is something helpful in here for you 🙂

    List Of Popular Apps Offering COVID-19 Relief To NZ Businesses

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    If you have some basic website knowledge (it sounds like you do) I think it’s well worth creating your own website, and then asking a group of friends to test it for usability. I have done this in the past and then paid for a web designer to give it a look over and point out anything I’ve missed. If you only need something simple you can update yourself there is no need to reinvent the wheel. Good luck!

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    Hi there, Facebook is certainly a great place to start marketing your business, make sure you are posting regularly and catering your content to your target audience. It would be great to know what sort of business you have, and if you post a link to your Facebook page I am happy to have a look and offer you some advice.

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    That must have been a really tough discussion to have. Like you, I am on the optimistic side, a lot of small to medium sized businesses have taken this opportunity to pull their socks up and move into the digital world fast, and that pivot has created successes for many. However there will certainly be business casualties from these events and other businesses that survive but will take years to rebuild – I recognise how difficult that will be for many. A business owner once said to me that her mantra was ‘Adapt or die’. Businesses change and grow as does the climate they live in. Business is always a risk, and I admire those that believe in their vision enough to take it, regardless of the outcome.

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    There are lots of great courses (some free) at the Helpful Academy, check out the courses about email marketing and nurture sequences.
    http://www.thehelpfulacademy.com

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    Hi there, there is a new Facebook group called ‘Boost with Facebook Aotearoa NZ’ where we are putting out free trainings every week, you will definitely find some help with customer engagement there 🙂 As far as content is concerned once you have decided on your target audience, try splitting your content in to four or five ‘buckets’ or categories, and then brainstorm ideas for each one. So one of your categories might be ‘behind the scenes’ and one could be ‘brand values’. Once you’ve brainstormed ideas for each bucket, use something like Creator Studio which is a free content management tool from Facebook to schedule your Facebook and Instagram posts. I hope something in there is helpful, good luck!

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    Hi there, really exciting that you’re ready to get out there! My advice would be to get something really simple to start with for your logo. Choose 3-5 brand colours that you use consistently across your website and remember that as an artist you ARE your brand and people want to hear from you. So let’s see a great picture of you on your website and plenty of interactive posts (videos) on social media. Your brand identity will grow and develop over time, there is no need to spend a ton on it now. A simple logo from Fiverr or from an up and coming designer will do for now.

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    This is a really cool product and I am sure there are a lot of companies who will want to start back at work with a fun activity for their staff. I would definitely think about creating some Facebook ads targeted by location to capture both businesses and family groups – making sure that you first have the Facebook Pixel embedded in your website so you can retarget these ads later. Don’t underestimate the power of posting regularly on social media also, especially video content. Ask your customers to give a quick video review (on the spot at your venue) for a 15% discount on your service, that ‘social proof’ is marketing gold. Wishing you lots of luck heading into level 2 🙂

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    Hi there,

    I can’t help from the tech side, but interested to know from the social side what makes it different from the social platforms already available. Are you able to give an outline for the purpose of the product (is it a community group/forum/to sell a product) so we can help a little more?