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patrick macfie

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  • Shopify also have a free 90 day offer on at the moment that may be worth looking at. That’ll get you up and going and then it’s about $25 a mth after that.

    The staples of a basic video and editing set up are camera, audio, lights and a laptop or desktop computer with editing software. So let’s start with the camera, a lot of people over-spend here because they think they need a camera thats more expensive than whats actually required for the type of footage you’re going to be producing.

    Most amateurs go with a DSLR which can shoot video and photos, both Canon and Sony make good versions of these. The big benefit with these cameras is that you can change the lenses to get different looks and styles of image. Photogear have great range:

    https://photogear.co.nz/shop-by-department/cameras-lenses/dslr-cameras/

    Once you’ve selected a camera you’ll need an audio set up if you intend to capture decent audio. Basically your two options here are for a shotgun mic, or a lapel mic. A shotgun is going to enable greater flexibility, while a lapel will be better for interview type situations:

    https://photogear.co.nz/shop-by-department/audio/on-camera-microphones/
    https://photogear.co.nz/shop-by-department/audio/wireless-microphones/

    In terms of lighting you want a basic portable three light kit that you can use in a range of situations, LED panel lights are the basic go to and can be used for most interview scenarios:

    https://photogear.co.nz/aputure-amaran-hr672-3-point-light-kit-2-flood-1-spot-daylight/

    Computer: If you’re shooting high res imagery like 4k and creating videos any longer than a couple of minutes in duration you’re probably going to want to go with a desktop computer, if you’re looking for flexibility and you’re aiming to produce shorter social media type content then a Macbook Pro is probably gonna do the job. In both instances you’ll need to spec the machine so it has enough ram, memory and a good graphics card. A lot of amateurs get caught out here when building their production kit because they under spec their machine and it ends being way to slow and editing becomes a nightmare.

    Editing Software:
    You have two choices here Final Cut or Adobe Premiere. I personally prefer Premiere as you can sign up for a mthly fee and I’m pretty sure they have special pricing for social enterprise and NFP. But basically if comes down to preference. Premiere has the benefit of being part of the Adobe Creative Suite of Applications which include After Effects and Photoshop etc. Best bet is to go online and watch a bunch of tutorials on both to find out which one you prefer then download the trial versions and have a play.

    Good luck

    Hi there – there are about 140 left. Get in quick probably gone today http://www.manaaki.io/1000websites

    Kia ora Sean – As a creative myself I know how difficult it can be to make a living from your craft at the best of times. With the a cloud hanging over the future of the film industry I would be thinking about a couple of things.

     

    1. What part of my craft can pivot right now into something essential that I can produce to support myself.
    2. What are the skills and resources available of the people in my network that would enable us to collaborate and create a new product or service that leverages our collective expertise.
    3. How can the value I build in the short to mid term create a longterm source of sustainable income.

     

    1. Pivot
    You’re obviously great at making apparel and from the film industry, I see you’re also into Steam Punk. Could you leverage those two things to produce a range of essential film inspired apparel to sell into your community or to sell to through larger online market places for film or steam punk fans e.g. Steam Punk face inspired face masks or gloves.

     

    2. Power of your network/ community
    The film community is thick as thieves and are some of the most talented creative people you’re ever going to meet. How could you pool that creative talent and focus it to create an initiative that could benefit you all. Could you collectively produce a high value online course focused on a film that you all worked on together and that breaks down some key scenes and how they were created from a production perspective. You could talk about wardrobe, another person makeup, another person lighting, the DP, Gaffer, editor, sound engineer etc. I’d pay for that service.

     

    3. Long term value
    As you work through the two steps above one valuable question to keep asking yourself is “what part of this product, service or process is scalable and repeatable e.g. Using point 1 above – face masks are probably here to stay, so could you leverage your film connections to license the production of Face Masks for feature films like the Avengers for instance and produce a kids range of face masks that have the nose, mouth and chin of Ironman as an example.

     

    Just some starter for 10 stuff Sean, examples of how you can start to flex your creative muscles that align to the problems that people are trying to solve right now that can create value for you. We’re creatives so lets be creative right now, good luck and good fortune.

    I obviously know a little bit about your business and the community you serve. You guys have been running these classes free for a little bit of time now and so my advice would would be to push it, but instead of pushing it hard, push it soft! Have a 15sec little audio bite that explains your situation, that like so many businesses you’re doing your best to survive with no clear view on when the current lockdown will end. Repeat variations of that message 3 times throughout the class like “don’t forget to give that donate button a fist bump”. Your community love you, I’m sure they won’t be offended if you give it a nudge, at the end of the day, if they don’t want to donate they won’t, so there’s nothing to lose by asking in the right way.

    The Tundra is a great truck, I used to see them a lot on my trips to the U.S and wonder why they hadn’t made it to NZ yet. In many regards I think you have an incredible opportunity that the Ford Ranger has set up for you by becoming NZ’s top selling car. Especially so since there are a lot of aspects of a well spec’d Tundra that trump the Ranger in my personal opinion, not least of which is the trucks aesthetic.

    I say all of this because in my opinion TV is the last thing you need to be doing right now. It definitely has its time and place in your marketing mix but trying to compete with the Ranger for 3% of the market (probably less now) that are ready to buy, on a platform like TV is the quickest way to loose your shirt, and will do very little for sales and brand awareness in the current climate. You’re in an episode of survivor now and to be the last Ute standing you’re going to need to play it super smart and leverage digital to its fullest capability to win. My recommendation is to play the long game and employ a strategy to gain market leadership of the category online over the next 24mths by doing the following.

    1. Hire an SEO expert on a platform like Upwork to conduct an SEO audit of the top websites for Utes in NZ and develop a strategy that you can employ over the next 24mths to beat them. If successful you’ll get the Tundra on, or near the top of every google search in your category. It takes time but in a small market like NZ it’s achievable and the long term benefit to your business will be huge.

    2. Set up a YouTube channel and become prolific in the production of content about the Tundra. Employ the three C’s approach of Create, Collaborate and Curate to populate your channel. Create in-depth high value content that goes into the detail of the truck and why it’s better than then Ranger, make believe you’re in your own episode of Top Gear and do adventure videos in the Tundra. Then collaborate with other channels or influencers in your target market to co-create and share each other’s content. Then finally find all the coolest videos in the world on the Tundra and post them to your channel. Now here’s the important part – as you get into the cadence of producing good content take snippets of the best content you have and run trueview campaigns with them based on people that have searched for key terms in your category on Google, this will have the effect of maxing your YouTube SEO and is a good way to insert your truck into the consciousness of buyers that have been thinking and searching for a content on the Ranger but all of a sudden end up seeing your Tundra videos where ever they go 😜. Also make sure that you employ best practice in terms of titles, descriptions, tagging and thumbnails and again within 24 mths you should be highly ranked in all YouTube searches. So why on earth do you do all of this? Because YouTube is the 2nd largest search engine in the world and also pretty easy to own in a market like NZ.

    3. Part of your SEO strategy from step one will involve building a rich content hub and series of pages for your range of trucks, these pages will be the holy grail of content for anyone searching for content on the Tundra. What’s important here is that these pages have your Facebook pixel and other relevant tracking codes installed so that once people leave your site you can continue to pull them back into your funnel with more rich content. What’s also super important is that you have a lead magnet to capture an email address. This is typically achieved through a high value piece of content like a white paper on “10 Ways the Tundra beats the Ranger in performance and value for money”. Once you capture an email then you own that relationship and you can begin to build personalised customer journeys based on content that leads the customer to the point of conversion and gives your sales team the context to have powerful sales conversations throughout that process.

    That’s it, employ that strategy for the next 2 years and I’d say at worst you’ll be number 2 in the category online in 2 years and quite likely no.1. And better still you can achieve it for the cost of a well produced TVC and media plan that would have delivered you a fraction of the value.

    If you’re Someone from Ford and you’re reading this sorry but NZ Tundra is coming for you 😂. @nz-tundra you can thank me in two years by dropping off a fully spec’d TRD Tundra to my place in two years time 🤣- L8trs Pat sorry about typos did this on ph and I have fat thumbs.

    Lots of great people on this thread and an incredible opportunity @pomana

    Tell us a bit more about your business, keen to provide as much context as possible

    Tell us a bit more about your industry or line of business @Fire and we’d be ready to help

    Nows a great time to build brand awareness IMO especially if you move toward really delivering value to your customers by leaning into helping them solve their problems in the context of your product and the unique challenges we face as a society now. I’d steer away from investing in trying to convert right now unless you have a product that speaks to the unique set of challenges posed by COVID-19

    Hi there, so we can help better please let us know what type business you have?

    @todd_welling would be the guy to answer this his agency Overdose has a global footprint and great understanding of the nuance of digital GTM across the regions they operate in.