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patrick macfie

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 11/05/21 @ 08:39am

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      I’d suggest getting hyper targeted – Is there a publication for Executive Assistants and PA’s, I know there’s a major annual brunch event, so there must be an industry group of some sort. Why? Because they’re likely to be the person making the booking wth you for mid to large size orgs or at least involved in the research and decision making process.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 11/05/21 @ 08:31am

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      Hi Modo – In my experience (speaking as business owner and not a lawyer) it all depends how much you’re willing to invest in recovery of the debt and what your prospects are of actually recovering the money i.e. do they actually have any money to pay you? A lawyer is obviously going to be the most expensive. If you’re thinking of representing yourself in small claims then its probably the most cost effective route but then its going to take a bit of time.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 17/02/21 @ 03:05pm

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      Kia ora Franky – I have whanau that have been on your hikoi a couple of times and speak really highly of the experience and the mental and spiritual benefits they’ve received from it. You really are onto something quite transformative well on your way to creating a movement.

      Your governance, and organisational structure and pathways to funding all need to ladder up to what you want this movement to be. My question is, when you allow yourself to dream about how big this could be or the types things you want to do what do you see, whats your vision? Once you have a lock on that you can work your way back to where you are today and then make some decisions on structure, governance, and funding.

      Keep do an amazing job, you’re making a difference and an impact in peoples lives.
      Nga mihi
      Pat

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 16/02/21 @ 05:46pm

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      Hi Caroline – Couple of questions – Do you have a Facebook pixel on your website, and how comprehensive is your email list? The reason I ask is that one of the most cost effective things you can do is to use this information to build “like Audiences” and target them through Facebook and Insta and then retarget those that engage. In terms of non paid activities you could try doing an Instagram live for Cat lovers. Lives have worked well in previous lockdowns for our businesses.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 16/02/21 @ 10:31am

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      Great advice from Nick.

      The only other thing I’d advise is to show a bit of your personality in your content, people want to connect with people, if they like and relate to you on a personal level they’re more likely to engage.

      One last thing, make sure you engage and don’t just make the content a one way street. Try to respond to every comment… IF YOU BUILD RELATIONSHIP YOU’LL BUILD COMMUNITY and eventually that leads to more customers.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 10/02/21 @ 07:20am

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      Hi @silver there are so many existing options that you can use to launch a turnkey Airbnb type application. A simple Google search will reveal pages full of options. You can also check out Theme forest and search “Airbnb” and this will also serve up several more customisable options for you.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 21/08/20 @ 10:57am

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      Tena koe Hera – Theres a great group on Facebook called Maori Digital Tech Network that has a lot of connects to devs you should check out. If you flick me your FB handle in can invite you.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 20/08/20 @ 08:52pm

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      Tena koe Bevan – As you’ve learnt its a really sensitive area to navigate. Why don’t you drop me a DM and we’ll line up a time to have a discussion.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 18/08/20 @ 05:14pm

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      Kia ora Zeb, most people that know high net wealth individuals are usually pretty protective about their network, and are going to want a referral from someone else in their network before they even consider an introduction. The person you’re looking for most certainly exists but to get the type of engagement you want you’re going to need to enroll the support of someone that believes in your vision and your business. I’d suggest making a formal approach with a supporting business plan to an Angel Investment group like Ice Angels for a start, they’re probably at the epicentre of community of people you’re wanting to engage.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 18/08/20 @ 04:00pm

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      There are plenty of really great IGTV videos over on the Manaaki Insta acct from people with really large followings I would suggest you check those out for starters. Having spoken to most of them personally success on Instagram comes down to really focusing in the early stages on building a community. That means connecting to your customers and really engaging with them and bringing them on your journey. So if you haven’t already I’d start with finding and connecting to every customer you’ve ever served. Then I’d look to connect to authentically to other people through their passion for food and travel. Look for popular accounts in your market and participate genuinely in discussion then as you build relationships introduce them to your own acct and services. If you focus on legit engagement when you ask for the sale through your instagram acct people will respond because they want to support you on your journey. Its far better to have 500 engaged followers than 5000 people following you for the follow back.

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 17/08/20 @ 09:40pm

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      Hey Scotty

      In addition to Fiverr.com check out Upwork.com and Behance, there are plenty of young talented designers on both of those channels, the other local option is Unicorn Factory.

      Cheers
      Pat

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    • patrick macfie

      Admin

      @patmac

      Reply submitted 17/08/20 @ 07:46am

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      Kia Ora Toby

      I Want to reinforce what Nikora said – you really need to get a fix on where your customers have come from and who they are. This will give you the basis to do some effective marketing. Here’s a few basic steps you can take to get going with minimum cost and expertise.

       

      1. Do you have a database of previous customers, I would imagine you’d need them to sign some kind of waiver and provide details before hiring from you. If so, get that info into a spreadsheet so you can grow and manage it easily. Once you’ve done that you can do a couple of simple things….

       

      2. Create an email newsletter and in it offer those existing customers a really good deal to come back and hire again but make that offer subject to following your existing social accounts so you can start to build up your following and engagement in those channels. As part of that email you should also run a quick survey so you can understand who your customers are and where they come from, you should also ask what sort of activities they like engaging in, and the sorts of things they did before and after they visited you. This info will not only enable you to target specific regions with your FB ads but also identify opportunities for you to partner with other operators that are part of the customers journey to do some cooperative marketing.

       

      3. Incentivise your existing database to share your business with there friends, even offer existing customers a free hire if one of their friends hires from you.

       

      4. Once you’ve got your database sorted and you understand where your customers come from and the things they like doing you’re ready to do some basic Facebook ads. Use the data you’ve collected based on age, gender, location and interests to set up a Facebook ad campaign. Make sure to use awesome images of people having fun paddle boarding and kayaking and Makes sure as part of this process that you set up a Facebook Pixel(There are plenty of YouTube videos that can show you how) and have the person who helps you with your website install that onto to your site. This will help you target those people that visit your site from your Facebook ad in the future.

       

      5. I’d also recommend you set up a page on your website especially for people coming from your Facebook ad. This will give you a clear idea of how well the ad is working, This is the page you install your pixel on. On that page have a offer they can’t refuse like a free 15min clinic before they go out based on their experience level to really drive sales and then have an up sell offer ready for once they come off the water, like a paid 30min lesson or a deal on future hires in the next 48hrs (if they get bitten by the paddling bug you want make sure you’re in a position to take advantage.

       

      6. Finally a quick word on content for your social accounts. For a business like yours I’d suggest you focus on YouTube, Facebook and Instagram. The content you create should be all about SUP and Kayaking and range from tips on how to become a better paddler, through to epic paddling adventures you go. Don’t worry about using content to sell, just make it as epic as possible and start and finish each piece of content with a link to your website. The rest will take care of itself if you do that consistently, and by consistently I mean commit to doing it regularly for 12mths before you think about measuring any return. It actually takes along time to build a really good following on social so you need to be committed for the long haul.

       

      Do the things I’ve outlined above and you’re covering all the basics and give yourself the best shot of succeeding, and none of what I’ve suggested is expensive, it just takes time and effort. All the best!

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