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patrick macfie

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  • Tena koe Hera – Theres a great group on Facebook called Maori Digital Tech Network that has a lot of connects to devs you should check out. If you flick me your FB handle in can invite you.

    Tena koe Bevan – As you’ve learnt its a really sensitive area to navigate. Why don’t you drop me a DM and we’ll line up a time to have a discussion.

    That’s fantastic advice @anne-casey

    Kia ora Zeb, most people that know high net wealth individuals are usually pretty protective about their network, and are going to want a referral from someone else in their network before they even consider an introduction. The person you’re looking for most certainly exists but to get the type of engagement you want you’re going to need to enroll the support of someone that believes in your vision and your business. I’d suggest making a formal approach with a supporting business plan to an Angel Investment group like Ice Angels for a start, they’re probably at the epicentre of community of people you’re wanting to engage.

    There are plenty of really great IGTV videos over on the Manaaki Insta acct from people with really large followings I would suggest you check those out for starters. Having spoken to most of them personally success on Instagram comes down to really focusing in the early stages on building a community. That means connecting to your customers and really engaging with them and bringing them on your journey. So if you haven’t already I’d start with finding and connecting to every customer you’ve ever served. Then I’d look to connect to authentically to other people through their passion for food and travel. Look for popular accounts in your market and participate genuinely in discussion then as you build relationships introduce them to your own acct and services. If you focus on legit engagement when you ask for the sale through your instagram acct people will respond because they want to support you on your journey. Its far better to have 500 engaged followers than 5000 people following you for the follow back.

    Hey Scotty

    In addition to Fiverr.com check out Upwork.com and Behance, there are plenty of young talented designers on both of those channels, the other local option is Unicorn Factory.

    Cheers
    Pat

    There are three great groups you should look at on Facebook if you’re able to ship trans-tasman

     

    1. Buy Maori Made – https://www.facebook.com/groups/buymaorimade
    2. By Maori – https://www.facebook.com/groups/595796201159062
    3. Chooice – https://www.facebook.com/groups/Chooice

     

    Chooice is by far the biggest group and attracts customers from around the world but the other two are kaupapa Māori driven and really cool also.

     

    Chooice also has a Marketplace website thats growing fast and attracting customers from around the world Chooice.co.nz, and theres also Konei – http://www.konei.nz which is also a marketplace for Aotearoa businesses.

     

    Hope that helps
    Nga mihi
    Pat

    Kia Ora Toby

    I Want to reinforce what Nikora said – you really need to get a fix on where your customers have come from and who they are. This will give you the basis to do some effective marketing. Here’s a few basic steps you can take to get going with minimum cost and expertise.

     

    1. Do you have a database of previous customers, I would imagine you’d need them to sign some kind of waiver and provide details before hiring from you. If so, get that info into a spreadsheet so you can grow and manage it easily. Once you’ve done that you can do a couple of simple things….

     

    2. Create an email newsletter and in it offer those existing customers a really good deal to come back and hire again but make that offer subject to following your existing social accounts so you can start to build up your following and engagement in those channels. As part of that email you should also run a quick survey so you can understand who your customers are and where they come from, you should also ask what sort of activities they like engaging in, and the sorts of things they did before and after they visited you. This info will not only enable you to target specific regions with your FB ads but also identify opportunities for you to partner with other operators that are part of the customers journey to do some cooperative marketing.

     

    3. Incentivise your existing database to share your business with there friends, even offer existing customers a free hire if one of their friends hires from you.

     

    4. Once you’ve got your database sorted and you understand where your customers come from and the things they like doing you’re ready to do some basic Facebook ads. Use the data you’ve collected based on age, gender, location and interests to set up a Facebook ad campaign. Make sure to use awesome images of people having fun paddle boarding and kayaking and Makes sure as part of this process that you set up a Facebook Pixel(There are plenty of YouTube videos that can show you how) and have the person who helps you with your website install that onto to your site. This will help you target those people that visit your site from your Facebook ad in the future.

     

    5. I’d also recommend you set up a page on your website especially for people coming from your Facebook ad. This will give you a clear idea of how well the ad is working, This is the page you install your pixel on. On that page have a offer they can’t refuse like a free 15min clinic before they go out based on their experience level to really drive sales and then have an up sell offer ready for once they come off the water, like a paid 30min lesson or a deal on future hires in the next 48hrs (if they get bitten by the paddling bug you want make sure you’re in a position to take advantage.

     

    6. Finally a quick word on content for your social accounts. For a business like yours I’d suggest you focus on YouTube, Facebook and Instagram. The content you create should be all about SUP and Kayaking and range from tips on how to become a better paddler, through to epic paddling adventures you go. Don’t worry about using content to sell, just make it as epic as possible and start and finish each piece of content with a link to your website. The rest will take care of itself if you do that consistently, and by consistently I mean commit to doing it regularly for 12mths before you think about measuring any return. It actually takes along time to build a really good following on social so you need to be committed for the long haul.

     

    Do the things I’ve outlined above and you’re covering all the basics and give yourself the best shot of succeeding, and none of what I’ve suggested is expensive, it just takes time and effort. All the best!

    Hi there – when you say relatively small scale how small are we talking? The reason I ask is if your thinking about an approach to the retail market you’ll need to make sure you can consistently meet demand. Based on the information you’ve supplied though, if you’re looking specifically for an approach to retail I’d consider aligning to an existing coffee roaster whose brand and values align to your own product and see if they’d partner in distribution of your product into some targeted suburban markets where you think your target audience is based.

    Kia ora Roger – The best thing you can do right now is to connect to potential customers to build a community with view towards building a relationship with them based on your shared appreciation of art and music. What you need to understand is that approximately only 3% of your total market, let’s call them customers interested in buying local prints, are in buy-now mode at any specific point in time. So, reaching that market is actually pretty tough, and expecting them to buy when they know very little about you is probably a little unrealistic.

    As an example, I buy a lot of art and prints, and while your name is familiar to me I can’t say that I’ve ever seen your work before, however I am interested to learn more, view your prints (and see if it appeals to my personal tastes) learn about your story and journey and then decide if theres a print of yours that I’d like to buy.

    My recommendation would be to start following local artists and print makers on FB and Instagram that are really engaged with their community (fans and buyers) and start engaging authentically in those communities. Introduce yourself to the artists, comment on their work and also connect and engage with their followers with a view to building your own following. Make sure that your own profiles look good and shows off your best work and as people begin to engage with you make sure you respond to everyone, alongside this make sure to share your own content regularly on a basis that you sustain longterm.

    If you do this in a really focused way, and set yourself some clear goals e.g. authentically connect to 100 artists and build a following of 100 genuine art lovers you’ll then have the foundation to be able to market your products directly to people that are genuinely interested in buying it. And guess what… It costs you nothing but your time ☺️

    Shopify also have a free 90 day offer on at the moment that may be worth looking at. That’ll get you up and going and then it’s about $25 a mth after that.

    The staples of a basic video and editing set up are camera, audio, lights and a laptop or desktop computer with editing software. So let’s start with the camera, a lot of people over-spend here because they think they need a camera thats more expensive than whats actually required for the type of footage you’re going to be producing.

    Most amateurs go with a DSLR which can shoot video and photos, both Canon and Sony make good versions of these. The big benefit with these cameras is that you can change the lenses to get different looks and styles of image. Photogear have great range:

    https://photogear.co.nz/shop-by-department/cameras-lenses/dslr-cameras/

    Once you’ve selected a camera you’ll need an audio set up if you intend to capture decent audio. Basically your two options here are for a shotgun mic, or a lapel mic. A shotgun is going to enable greater flexibility, while a lapel will be better for interview type situations:

    https://photogear.co.nz/shop-by-department/audio/on-camera-microphones/
    https://photogear.co.nz/shop-by-department/audio/wireless-microphones/

    In terms of lighting you want a basic portable three light kit that you can use in a range of situations, LED panel lights are the basic go to and can be used for most interview scenarios:

    https://photogear.co.nz/aputure-amaran-hr672-3-point-light-kit-2-flood-1-spot-daylight/

    Computer: If you’re shooting high res imagery like 4k and creating videos any longer than a couple of minutes in duration you’re probably going to want to go with a desktop computer, if you’re looking for flexibility and you’re aiming to produce shorter social media type content then a Macbook Pro is probably gonna do the job. In both instances you’ll need to spec the machine so it has enough ram, memory and a good graphics card. A lot of amateurs get caught out here when building their production kit because they under spec their machine and it ends being way to slow and editing becomes a nightmare.

    Editing Software:
    You have two choices here Final Cut or Adobe Premiere. I personally prefer Premiere as you can sign up for a mthly fee and I’m pretty sure they have special pricing for social enterprise and NFP. But basically if comes down to preference. Premiere has the benefit of being part of the Adobe Creative Suite of Applications which include After Effects and Photoshop etc. Best bet is to go online and watch a bunch of tutorials on both to find out which one you prefer then download the trial versions and have a play.

    Good luck

    Hi there – there are about 140 left. Get in quick probably gone today http://www.manaaki.io/1000websites

    Kia ora Sean – As a creative myself I know how difficult it can be to make a living from your craft at the best of times. With the a cloud hanging over the future of the film industry I would be thinking about a couple of things.

     

    1. What part of my craft can pivot right now into something essential that I can produce to support myself.
    2. What are the skills and resources available of the people in my network that would enable us to collaborate and create a new product or service that leverages our collective expertise.
    3. How can the value I build in the short to mid term create a longterm source of sustainable income.

     

    1. Pivot
    You’re obviously great at making apparel and from the film industry, I see you’re also into Steam Punk. Could you leverage those two things to produce a range of essential film inspired apparel to sell into your community or to sell to through larger online market places for film or steam punk fans e.g. Steam Punk face inspired face masks or gloves.

     

    2. Power of your network/ community
    The film community is thick as thieves and are some of the most talented creative people you’re ever going to meet. How could you pool that creative talent and focus it to create an initiative that could benefit you all. Could you collectively produce a high value online course focused on a film that you all worked on together and that breaks down some key scenes and how they were created from a production perspective. You could talk about wardrobe, another person makeup, another person lighting, the DP, Gaffer, editor, sound engineer etc. I’d pay for that service.

     

    3. Long term value
    As you work through the two steps above one valuable question to keep asking yourself is “what part of this product, service or process is scalable and repeatable e.g. Using point 1 above – face masks are probably here to stay, so could you leverage your film connections to license the production of Face Masks for feature films like the Avengers for instance and produce a kids range of face masks that have the nose, mouth and chin of Ironman as an example.

     

    Just some starter for 10 stuff Sean, examples of how you can start to flex your creative muscles that align to the problems that people are trying to solve right now that can create value for you. We’re creatives so lets be creative right now, good luck and good fortune.