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Paul Shale

Forum Replies Created

  • Hi. I can give you one option to consider. Give me a call on 021496903. Paul

    Hi Jodi
    I see you have a speciality in incentive travel.
    Perhaps develop a new product focused on essential service companies operating now (with increasingly stressed and tired teams) and for companies coming out of lockdown (who will need to find ways to incentivise teams whilst simultaneously reducing their remuneration).
    If you secured good deals now from airlines, accommodation and operators, the perceived value of the incentive could be great whilst the cost could be affordable to companies with severely reduced post-lockdown budgets.
    Best of luck
    Cheers, Paul

    Hi Sam
    I know you’ve focused on higher end international guests, but could you pivot from inbound to a focus on domestic tourism for the next year. The key will be to add experiences to the courses in the itinerary but also take the hassle out of it all. There are many NZ golfers who will remain able to afford Kauri, Kidnappers, Te Arai etc with extras. One option would be to secure special access from the top courses now before they reopen.
    I also agree with Anna to broaden beyond golf and offer hand-curated hard to organise experiences. After being locked up for some time many kiwis will want to have an experience of a lifetime. You could help them plan it now whilst they have time in isolation, secure good rates from top end places, and secure deposits from customers.
    At some point the borders will open again but it’s likely to be slow and selected countries, not all, and not necessarily your main markets like AU and USA. However as each one does you can add it, and offer tours to NZ as well as tours to that country.
    Lastly, keep up your international marketing, just extend your timeframe for conversion and a return to your original vision.
    Hope that helps.
    Cheers
    Paul

    Hi Natalie
    Whilst you could potentially market to your past wedding clients, I think that might be difficult to achieve the balance discussed above.
    However, there’s potential with the abandoned streets at the moment to capture some incredible and unusual images of this time. You’ve done some landscapes (Dingle Dell and Portugal etc) as well as weddings and portraits so maybe focus on those? You could sell them to the media as well as general public.
    Another strange thought might be to take portraits of people online in their lockdowns (eg: using a videoconferencing app with you being the remote photographer) and then grade them so they become decent.
    Hope either of those ideas interests.
    Paul

    Hi Cathy
    The answer will depend on your particular kind of art.
    Clearly your tourism-focused NZ retailers are not going to be as good a channel as it may have been for you in the past so I would tend to focus on your design and gallery sales.
    Your strategies for these channels will depend on a number of factors including whether you have a specific “brand” for your work, and also your product and price.
    It’s highly likely that what people are looking for in design stores and galleries after the lockdown will subtly change, so it also depends how flexible you are to respond to this new demand.
    It might be good to talk to friends who have similar tastes to the people who have bought your work and listen for what they might love to make their homes feel better/fresh after spending 4-12 weeks in them.
    Hope that helps a little.
    Paul