Peter Cullinane

Forum Replies Created

  • Hi Russell. Everything’s relative. And the whole world is in the same boat, with minimal travel and face to face contact, beyond the borders. Unquestionably, that poses restrictions that simply weren’t present when face to face meetings were the norm but it also presents the opportunity to do relatively better. Our experience, at least so far, is that the world of Zoom etc., makes contact easier, faster and more spontaneous. Distance is no longer a barrier. And in markets like the U.S., where personal meetings are so limited, there’s no disadvantage to being ‘virtual’.

    My advice is to embrace the opportunity this presents and see it as such. Spend some effort on how to maximise your comms skills on platforms like Zoom. Trade shows are becoming virtual, so again, learn to adapt.

    And then maybe read this article in today’s New York Times – https://www.nytimes.com/2020/06/29/technology/working-from-home-failure.html
    It argues that ‘working from home’ is not a sure bet for the long term. If that proves to be the case, then take advantage of the ‘levelling of the playing field’ that the absence of face to face meetings creates. Put effort into making your digital communications as involving as possible and stand out from your competitors – they are no more advantaged than you. And ‘put a bob each way’ on how all this will play out in a post Covid world. Accept and work with the current digital reality but be ready to get out there in person when that opportunity presents itself. The key is to stay ahead of your competitors. And isn’t that always the goal?
    Good luck, Peter.

    Head on! If you believe in your product, you’re the best person to sell it. I have no idea of your product or market situation, but as in all things, if you want to do something, just start.
    Be prepared for knock backs and look to continually improve your offer. And don’t give up! Good luck.

    Hi. Quick answer is, I think it’s a great idea.Your market is local and not going anywhere, so while slow right now, should recover. I’d suggest you start slowly and look at holding stock of those items that are in highest demand. You should be able to calibrate your ordering. It seems to quite reasonable to me that your offer would say some items are available for immediate delivery, others will take longer (but worth the wait).
    Good luck.

    Hi. This should be a simple issue to resolve. Suggest you contact NZ Customs. https://www.customs.govt.nz/contact-us/

    Good luck.

    Hi. This topic has been well traversed already. A couple of additional points. I wonder if the four day delay from ordering to delivery is an issue? Have ups considered frozen meals that can be delivered quickly and then reheated?
    And nowhere on the site do I understand why you’re called the ‘Gourmet Brothers’. It cries out for an explanation.

    No new business is going to be instantly successful. If you believe in it, keep working at it. Good luck.

    My immediate advice is what do you have to lose by asking? I’m not sure what the banks’ position would be but in these times, I’m sure they would be happy to give you advice and perhaps useful referrals. Cheers

    Hello Shayna. I checked with Michelle Sinclair, who is our Technical Director at Lewis Road and she kindly replied as follows ‘Hi Peter, A test kit like this would be perfect for them. There are other similar ones around too.


    I’m happy to chat to them on phone if they want some extra info.

    Cheers, Michelle

    Hope that helps.

    Hi. My immediate advice would be to spend as little money but as much time as possible to work your way through to the right answer. Things are changing by the day and today’s announcement about when Level 2 will come into effect is significant.
    I’m sure you’re right about large scale events still being some time off but you know that when that time comes, you have a successful business model.
    While work has reduced, time hasn’t. Keep working away at how to keep things ticking along. Focus on those parts of your offering that seem to be most in demand or easiest to do in the circumstances and see if you can create a new offering based on those insights.

    We have been very lucky that the country has dealt so comprehensively with the Covid crisis and the pay-off will be a return, hopefully before too long, to a nearer to normal state.

    As Winston Churchill, a man who weathered his fair share of crises, said ‘When you’re going through her, keep going!’

    Hi Carey. As Vicky has mentioned, it would be good if you could be more specific.
    If it is a supermarket product, then new launches will be challenging for some time as supermarkets are understandably focussed on trying to ensure they meet existing demand.

    The good news though, is that irrespective of the product and distribution channels, the ability to get it noticed by your potential market has never been easier.
    Social media is a great leveller and the more compelling your product and its message, the more traction you’ll get.


    Hi Grant. Personally, I’d go back to what’s worked well for you in the past. I can’t see the benefit in discounting unless you have a specific issue you need to address.I don’t believe that the world has changed forever but if it has, you can always choose to change then but don’t get ahead of the curve.

    That does sound like a real challenge. My heartfelt advice is that in a situation like this, you have to try everything.A great Winston Churchill quote is ‘When you’re going through hell, keep going!’.Try to take some solace and a pinch of optimism from the fact that you looked to be getting to a better than break-even position before Covid hit. Talk to your bank, your lawyer, anyone and everyone who might be able to help. Often help comes from left field but you have to keep looking.

    The fact that your product is somewhat reliant on tourism visitors adds another challenge but perhaps you can pivot to on-line, at least for that market?

    I do feel the weight of having your house as collateral. Given you’ve invested so much in an idea that you so clearly believe in, don’t leave a stone unturned in trying to keep it viable.

    This Covid era won’t last forever.

    And if I come across anyone or any mechanism that might help you, I will be back in touch.

    Best wishes.

    I agree with Andy and Craig. Corporates are always keen to show that they are thinking of their workforce and offering a benefit. So give some thought to how best to position an offer of pizza delivery in a way that makes the corporates look good.Reach out to corporates as Craig suggests and find who is able to send a company wide email along the lines of ‘Hi Team. We’ve teamed up with Dante’s Pizza, rated Auckland;s best pizzas, to bring you pizzas to your door. Not only are they great pizzas but, we’ve negotiated a company discount of X, so god for your pocket, too! If you want to place an order, simply (order instructions etc.).

    Hi Jem. To reinforce the comments above, this is a situation where perseverance will definitely pay off. Countdown are, of course, unusually busy and because you are a small supplier, you might have been overlooked in the rush. So you just have to make sure you get noticed. I see that James Woodbridge has suggested he might have a specific solution. Follow up with him and if needs be, let me know your details, too and I would certainly be happy to help.