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Rebecca Caroe

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    Morena

    If you search for a website development company in Yellow pages or your local chamber of commerce you will probably find a reputable firm.

    May I ask a direct question?
    Why are you seeking free services?

    Your website is probably the most important part of your business marketing nowadays.
    I strongly recommend you look to find a way to pay for services. Free often comes with unexpected consequences e.g. a lack of future support.

    There may be some grants still available via https://www.regionalbusinesspartners.co.nz/

    Alternatively you can build a website yourself using templates and a free hosting service
    Wix.com
    Squarespace.com

    are both good companies. You won’t pay while you use a very simple site design. And their tutorials allow you to design it yourself. So your investment is in your own time.

    Rebecca

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    I sympathise.

    Take up @Richard’s offer above.

    But do check a couple of things first
    1 – who hosts your website?
    2 – have you paid your hosting bill?
    3 – did you pay the web developers bill?

    I’ve had clients neglect to pay a bill and they don’t see the chasing reminders…

    A phone call to your hosting company billing department may be all it takes to fix this.

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    Hi There RaeMac

    Claire has given you some specific helpful advice on when to publish and where.

    I would like to challenge you first to think carefully about your strategy with regard to your audience.
    – How can you serve them?
    – What will they buy from you (now and in the future)
    – How can you create a personal, scalable business that doesn’t just trade hours for dollars?

    A couple of specific bits of advice while you plan your content strategy
    1 – Understand the needs of your customer
    2 – Don’t give everything away for free
    3 – Productise your services so they can be sold en masse [build up to this over time]
    4 – Add on support products / services which serve the industry and underpin your area of expertise

    This may sound complex – but it’s important to have a long term strategy of where you want to go with your freelance business before you get down into the detail of what to publish on Facebook this week.

    May I recommend you sign up to Unemployable? https://unemployable.com/

    Their podcast is called 7 Figure Small. This podcast and advisory course (paid) is built for people like you.
    This episode published this morning “The Rise of the Personal Enterprise”.
    It defines what a personal enterprise is, outlines the forces converging to make now the right time to get started, and describes what your revenue and audience building mindsets should be to get you started off in a way that can you support you now and scale later.

    https://podcasts.google.com/feed/aHR0cHM6Ly9yYWlubWFrZXIuZm0vc2VyaWVzL3VuZW1wbG95YWJsZS9mZWVkLw/episode/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDQyMjA1MzY?hl=en-NZ&ved=2ahUKEwin_676ku3vAhW74jgGHczXD30QjrkEegQIAxAF&ep=6

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    Lilah
    my contact says he will speak to you. Can you email me rebecca [at] creativeagencysecrets [dot] com and I will introduce you.

    Rebecca

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    Lilah
    Sometimes coincidences happen that work. This one may not work – that’s why I’m being a bit coy about revealing details.

    I know a water company… I’ve written to them asking if they might like to meet you and talk about your plans.

    No promises, understand?

    They might say flat no. But if they don’t, I’ll introduce you straight away and ask @AndyHamilton to support you at that meeting.

    Best Rebecca

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    User experience is a MASSIVE topic.
    BUT often the most frustrating part of being a business owner is to see people visit your website and then leave.

    I recommend installing a text chat plugin which will allow you to provide answers live while they are on the website.

    You can use the Facebook Messenger plugin, or Drift.com both of which allow you to put up an initial response when they click…. e.g. “Welcome to A Moore – I answer questions….. ask away!”

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    Hi Gazzas – whether your social media drives sales or not depends on your industry and your target audience.

    For the vast majority of businesses, social media does not result in direct sales. This is because customers are not in “buying mode” when browsing social sites.

    And so here’s a quick check which you can do – share it here as well if you want more feedback.
    1 – List all the sales you made in the past month
    2 – rank them by value highest $ down to lowest
    3 – for the top 20% by value, write down against each one how the customer came to buy from you
    4 – is there a pattern?

    So for example in (3) above – you might say they came from your mailing list, they might be a previous customer, word of mouth recommendation, or walked into your shop or know a staff member.

    It may pay to do some follow up calls if you can – or to ask every January 2021 customer how they found out about you and see if the pattern develops.

    From this, you will begin to learn more about your existing customer base.

    Now, if you think this type of customer ALSO uses social and might be persuaded to buy from you via that channel, this is the time to review your marketing strategy and see if social media could bring you sales.

    NOTE that the vast majority of social “sales” come from paid advertising or retail shop listings on social sites. So you need to review your margins and your advertising budget for 2021 in your marketing strategy before deciding to launch into social media marketing in a big way. Can you afford to both hire a social media marketing expert and buy advertising on social? Or would your money be better spent on the channels you already have which bring in customers from your analysis in the steps 1-4 above.

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    Hello there
    You don’t say what your product is but one way of getting more people to follow you is to find hashtags that are relevant to your product.

    The best way is to find some competitor products on Instagram and see what hashtags they use.
    When you type in a hashtag it tells you the number of people who follow that hashtag. This is a great way for your instagram posts to show up in other people’s feeds.

    Remember to create content using video as well as still images and updating your story as well can help keep your content fresh and current.

    When picking hashtags you need a couple which are broad. These can be interest areas or types of people or industries. And then you need some narrow ones. Using #NZ or #NewZealand is a good example.

    More reading for you

    The 2020 Instagram Hashtag Guide—How to Use Them and Get Results


    and a tool to help you find good hashtags
    https://keywordtool.io/instagram

    Best wishes
    Rebecca

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    Hi Grandpa Simpson

    Echoing the experts above…. but bringing the focus more onto your website and how easy it is to use and how easy it is to find you in a search engine.

    You need a regular outbound and inbound marketing strategy.
    [background reading
    https://www.wordstream.com/outbound-marketing
    https://www.hubspot.com/inbound-marketing ]

    I did a quick test and your site scores 50 out of 100. There are a lot of simple things which could improve its find-ability.

    See here https://imgur.com/2MF6xsC

    I did a search on “collectibles diecast tractor” and you didn’t show up on the first page.

    This may sound very complex, but you can find a Manaaki expert to help you with doing these tasks.

    Tasks
    1 – Agree key words and search phrases relevant to your customers
    2 – Revise home page to include popular products, testimonials, and articles showcasing your expertise.
    3 – Find discussion groups online where collectors talk and meet (I searched for discussion collectibles diecast tractor) Join in and read what people write about. This gives you clues for point 1 above. Check out Quora, FarmToysForum.com, ToyTracktorTimes.com, YesterdaysTractors.com…. and join them all. Sign up to all their updates and newsletters.
    4 – Show your expertise by joining in discussions (BUT not being salesy….)
    5 – Re-use your discussion answers in your Facebook page and also on your site as articles / blog posts.
    6 – Add a newsletter to your website. Read all the newsletters you get sent and re-write them about YOUR product range. Email this to past customers.
    7 – Research trade shows and conferences where toy collectors visit (many will be virtual this year). Research prices for attending / showing so you can meet more people who could become customers.
    8 – Set up a weekly list of repeating tasks to do (Read forums, read newsletters, write your newsletter, write on Facebook). Keep track of what is popular and what is not. Do more of the popular things.

    That’s enough for starters…. but you get the idea of finding what toy collectors read and write and talk about,… and then doing it for yourself.

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    Here are three people who I’ve discussed app development with who may be able to help you.
    Joshua and Farley are in New Zealand, Dileep is in India.

    Joshua Crane joshua@tekrevol.com
    Dileep Bhardwaj dileepbhardwaj64@gmail.com
    Farley Farley farley@neonsurge.com

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    I fear that you have not fully understood how rental and fashion businesses work. And so I have some research suggestions.

    By studying rental businesses you can work out their business model (where are their costs and where do their revenues come from). Go to Kennards Hire and work out how they get customers to return regularly. What triggers a purchase? How do rental businesses acquire customers and how do they keep customers coming back?

    I think you can learn a lot by following and researching other clothing / fashion rental businesses.
    here are several for you to study.
    Try to answer these questions

  • who is their customer?
  • Where (else) does that customer go online?
  • On the website home page what do they want you to do?
  • What marketing tactics are they using? [join their newsletter and follow them to find out more]
  • https://www.bagborroworsteal.com/

    Home


    https://www.cocoon.club/

    Then you have a couple of things to work out
    1 – What is your business model – one off rentals or a subscription? or both
    2 – Why do people rent and not buy fashion? [motivation and brand positioning]
    3 – Where else do these people shop or hang out online? [complementary brands]

    Because as @Vishalchaddha says above, you need to know the market size first. Then you can find out how best to serve them (this affects pricing and whether subscriptions could be a good way to go), and lastly are your audience already used to renting fashion or not and if not, you have to start with education. Because they’ve never tried renting, they may not be considering it as an option when looking for a new sari.

    When looking at the Cocoon site above, I found that they are doing referral, affiliate marketing in order to get new prospects. I found this from the link I clicked on = the UTM code which shows that it was from the Sheer Luxe Newsletter in September. This information gives you clues about their marketing strategy and tactics for new customer acquisition. Could you do this too?
    cocoon.club/pages/memberships?utm_source=sheerluxe&utm_medium=paidreferral&utm_campaign=sheerluxenewsletter_sept&utm_content=dailynewsletter

    In New Zealand the place to find sites who will share affiliate links is Slice Digital
    https://slice.digital/

    Best wishes
    Rebecca Caroe

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That’s a brilliant positioning
Jewellery as Memories

I strongly recommend you do some advertising on this website
A Memory Tree

It is where everyone who dies in NZ is listed and family members can write their memories up as a tribute.

You could also offer your services to music bands for their fans – a piece of jewellery for each tour they do.
And to high school graduating classes as a gift for a student leaving school

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Support Richard’s reply above.
Is there a reason why you don’t do any non-social media marketing? e.g. email to past customers?

There may be lots of marketing techniques suitable for your business which you’re not yet aware of.

Awaiting more information.
Rebecca

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Dear Anonymous
If your clients and prospects are on LinkedIn – you should be there too.

If they are on Facebook, or Instagram, or have a stand in the local town square, or are members of the Penrose Business Association or The Dentists Association of Aotearoa, or if they read Stuff, or the Manawatu Gazette you need to be there as well.

You will find a diverse range of places to publish, do social media, hang out, create a directory listing which are ALL determined by your prospects and clients’ businesses.

If your reply is “our clients are all over the place”, then I respectfully suggest as an anonymous communications agency, your brand positioning is too broad. You won’t find any clients at all (except via referrals) if your positioning is “we serve anyone”.

I provide B2B marketing for SMEs.

From that one sentence, you will know if I am an agency who can serve you.

Try and write your own positioning in one sentence.
The web agency for travel businesses.
Public Relations for fashion and online retail.

Good luck.