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Sam Ramlu

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    Kia ora Trudy – what a beautiful spot!! Keen to check it out one day. The advice above is great, I just wanted to add that, if you haven’t already, get an Insta profile going so people can follow you and share some content on there. The type of place you have and the surrounds make it great for some beautiful Insta shots and can keep it top of mind for people. Encourage visitors to share their photos and tag you in their content. All the best!

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    It’s a great concept and Vicky and James’ comments are spot on. I think cut-through will be really important as parents are being bombarded with so many options now and it can be overwhelming. If you could turn some of your blogs or content into short videos these would work really well for social marketing. This could then open up an option to see if you can link in with Amped (new show on TV3) or the new TV2 channel for kids focussed on education. I’m sure they’d love some variety in the type of content they’re delivering.

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    Hi Natalie – hope you’re doing well through this. Must be a tough time with so many weddings postponed or cancelled. I don’t think it’s heartless to be thinking about your business. How you approach it will be important. People are looking for feel good stories, good news, silver linings right now. Weddings and special events have so much joy around them – I would look to share that joy as part of your marketing (which I’m sure you’re already doing). Look at putting some packages together to be booked for later in the year. If people were able to commit a downpayment now (20%?) you could give them a discount. That way you can hopefully get bookings happening and some security while also offering your customers something in return.

    There’ll be a bit of an influx of maternity and baby shoots when we’re out of this as well so also look at getting those booked in sooner rather than later. Hope that’s helpful – Sam