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Vishalchaddha

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    • Vishalchaddha

      Industry Expert

      @vishalchaddha

      Reply submitted 28/04/21 @ 11:56pm

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      Hi Josie, Claire and Neil have given some very relevant inputs. I would just add to that the bit about Audience defining. We have to be very clear on who are we targetting via FB/ Instagram and the Ad Manager platform allows fairly tight TG selection by geography, age, gender, attributes which will all help in making sure that you get the right cost and reach metrics. This bit is also iterative and over time you will find certain audience buckets are ending up giving you more traffic/ page views and leads…or whatever else is the metric you are defining.

      Hope that helps!

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    • Vishalchaddha

      Industry Expert

      @vishalchaddha

      Reply submitted 20/11/20 @ 07:59pm

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      Hi there. Got a chance to see your website. It’s laid out quite well . Looks like mostly your business is about Indian dresses for rent. My opening question would really be about how big do you think that market really is and what’s the core problem that is being solved for TG? The social media and content strategy would really follow from there. Your insights on this would help unbox this further. Meanwhile, do share your IG links too please. Cheers

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    • Vishalchaddha

      Industry Expert

      @vishalchaddha

      Reply submitted 16/10/20 @ 04:26pm

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      Hi @anonymus & @andy, I dont know much about the current cheapest way to ship out of NZ! But that triggered a thought. I suspect this space is dynamically moving in the last couple of months. It could be a worthwhile for one for current logistics incumbents/ new founders to study the emerging overseas “demand corridors” and see if something can be disrupted as a logistics and delivery company! Cheers

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    • Vishalchaddha

      Industry Expert

      @vishalchaddha

      Reply submitted 10/10/20 @ 08:00pm

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      Hi, it’s a great product idea so congratulations on getting it off ground. On facebook / instagram ads, the key iteration would be around building the right audience using appropriate interests and radius/location based targetting. It’s a bit of trial and error before you start getting the right metrics. Curious to know on how you built that audience bucket out and to see if there could be some tweaking needed there. Cheers

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