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Grant Johnson

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Kia ora

        I’ll leave it to the experts regarding the ins and outs of the organisation types (charity vs business) but looking at your facebook page it looks like you have the potential to tell great stories of lives impacted and changed which could inspire others to support you regardless of your formal organisation structure. For example, by positioning as a social enterprise you are are making a mark in the sand that to potential supporters that profits are used to further your work.

        Looking at your Facebook page I could see stories of gathering, healing and connecting with nature but I didn’t get a full picture of what you are about. You have beautiful designs, great photos and cool videos and I wonder if you could collate these stories onto your website to tell your story as to who you are, what you are doing and the lives changed which may make it a lot easier to bring on the supporters that Andy mentions who are keen to support you based on your heart and purpose rather than your charitable status.

        As an example I was speaking to a man yesterday who is a trustee of a trust that earns income from a farm that was left as a legacy by the farmer. He was asking about potential organisations to support as they have a big build up of cash. I told him about some of the organisations that I know of that met the giving criteria of the trust and the first thing he was going to do was check out the websites of those organisations.

        This may sound like a sell job coming from a website guy! Trust me it’s not. We recently offered 750 websites to our partner network to pass onto not for profit organisations who making the world a better place (they don’t need to be charities) and if you contacted us with a little more info about what you’re up to we could connect you with potential partners who would be interested in helping. Learn more here: https://www.rocketspark.com/blog/post/314/rocketspark-design-partners-gift-it-forward/.

        Depending on where you are based you might want to check out these organisations which are geared up to connect you with advisors that could help you in your journey to understand charitable status:

        Home

        Home



        I hope that helps.

        Kind regards

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Chanske

        Are you getting the products shipped direct to the customer from offshore or are you buying the products first and and then selling them?

        We can help you a bit more if you can provide some more specifics on what you are doing. e.g. are you wanting to create your own brand and ship the products? Will you be creating your own site to sell? Will you be managing the shipping yourself or working with the manufacturer/ distributer to ship direct to customers.

        In the meantime here’s an article and video that could be helpful for growing an ecommerce business: https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/

        Kind regards

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Megan

        I know a lot of professional services firms that use Practice Ignition. You can template the terms of engagement based on what services you are offering.

        The benefit of going with a cloud based software solution is that these products are always improving and you can typically contact them for help for no extra cost.

        These systems also streamline things for your clients which will increase your chances of delighting the client which will lead to positive word of mouth. I much prefer to receive digital docs that accept digital signatures rather than having to download, print, scan and return.

        For quotes and with terms and conditions I also recommend checking out https://www.quotientapp.com which is great NZ made software which could do the trick too.

        If you have something bespoke built you’ll always be on the hook for future updates as the software changes.

        You can also embed sign up forms into your website so that the client completes the initial information online so you can streamline the process and increase the likelihood the information is entered accurately.

        Check out a little guide we’ve written for how to embed practice ignition into your website. The example is for our Rocketspark website builder platform but the principles will easily apply to other web platforms: https://www.manaaki.io/forums/topic/i-would-love-to-find-someone-who-could-help-me-with-microsoft-word-automation-i-spend-hours-on-client-services-agreements-and-know-that-my-process-would-dramatically-improve-if-i-templated-the/

        I hope that helps.

        Kind regards

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Rae

        Good stuff reaching out. You’re getting some great advice here!

        I won’t double up on the advice and just add a few of points to accentuate the advice:
        – We see often that clients who write genuinely helpful content in their blog do well with their search results. Think carefully about the types of questions potential clients will be searching for and answer those questions in your blog.
        – Make sure that your blog post titles and blog content contain the keywords people are searching for.
        – I see you’ve used Flint to help set up your SEO content which is great. Please check out that Flint is recommending to get more of the keywords onto your pages as just having a keyword on the page once isn’t enough of a signal to Google as to what the page is about.
        – Having a content plan / calendar of what you plan to produce is really important for creating accountability to keep producing content.

        Also, be sure to consider how you can use your site to convert word of mouth referrals into new clients. I recommend adding your photo to your home page and a little taster of some of your credentials to lead people through to your about page. Also consider having logos for some of your key credentials that you have as these will be recognisable to others without needing to read the text.

        Kind regards

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Paul

        One avenue to explore is joining our Design Partner community. It is a great group of designers and content creators. We have a private facebook group where the community are regularly supporting each other with advice. https://www.rocketspark.com/become-a-partner/

        Our partner manager also is a great sounding board for our partner community and regularly provides ad-hoc mentoring to our partner community.

        We have some great copy writers in the group who will build websites for simple projects and for the more demanding design tasks they’ll partner with designers in the community for a collaborative project. e.g. see Amanda’s story at https://www.quickbrownfoxnz.com/

        We have our partner conference in less than 2 weeks also which is a great opportunity to come and learn from others in the community. One of the sessions I’m leading will be an interview with two great partners on how they’ve grown their businesses. It’s a perfect fit for what you’re after. There are just a few days left to register. Check it out here: https://launch.rocketspark.com/

        We’ve had the privilege of watching design businesses like yours grow. The recurring theme for those most successful is to delight their clients with the quality of the services they provide and the word of mouth referral flows. They play the long game even with difficult clients and then they can charge well for their services and choose the projects they want to do. We have some blog articles written very much for your situation here: https://www.rocketspark.com/blog/tag/14/design/ (click the read more link to see them all).

        I hope that helps.

        Kind regards

        Grant

        PS. Check out https://www.process.nz/ as another avenue to connect with fellow creatives. The event is in Hamilton but there are always creatives from Auckland driving down so there could be a car-pool opportunity.

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Nikki

        It’s worth giving Stats NZ a call and asking what databases they had. I called them late last year for advice on some stats and the guy I spoke to was very helpful and walked me through navigating their databases while I was online. I’m sure it will be hard to accurately measure due to the very nature of what you are measuring but worth a crack.

        BTW, at Rocketspark we love supporting people doing great things about homelessness, at risk youth, health, wellbeing etc so don’t be shy in hitting us up about how we can help with your website needs if you want to have a digital presence. We’ve helped hundreds of not for profit organisations get online and help keep their costs very low as they use our website builder and we’re always happy to look at special rates for not for profits. When you are ready give the team a call on 0800ROCKET to see how we can help.

        Kind regards

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Taane

        You’re getting some great advice here.

        My business partners were early 20’s when we started Rocketspark and age didn’t seem to be a factor. Our customers are mainly businesses and most were older. A great product and service were the key for good word of mouth to kick start the growth.

        Having your customers tell your story with great testimonials / reviews helps bypass potential age bias and having a hot looking website with the testimonials woven through is a great way to get the message across without having to say it yourself. Be sure to ask clients for reviews and testimonials as they are not often given out without asking even when you have very happy clients.

        Hope that helps.

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Snow

        It looks like a great work you are doing.

        I can’t help you specifically but as a general rule, where possible, I recommend looking at existing software solutions that can perform a specific function rather than starting from scratch.

        Capterra is a good software review site which can be a place to start to identify suitable off the shelf solutions: https://www.capterra.co.nz/directory/31278/elearning-authoring-tools/software

        I generally recommend steering clear of anything under 4.5 stars too.

        Our design partner community mentioned the following ones as worth a look: https://www.thinkific.com/, https://www.learnworlds.com/.

        Hopefully others on the forum will have experience they can share.

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi There

        We have a blog and video where we talk about the most important simple things our clients are doing to generate more business online which is worth checking out: https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/

        The key sections I’d focus on are:
        – Doing the SEO basics
        – Email marketing
        – Explore buy now pay later solutions such as Laybuy and Afterpay.

        The other key essential to note is that ecommerce takes tenacity. Online success is a ongoing process of testing, learning, and refining and that takes time. Getting a website is just the start.

        I hope that helps.

        Kind regards

        Grant

        I hope that helps.

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi There

        We have a blog and video where we talk about the most important simple things our clients are doing to generate more business online which is worth checking out: https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/

        The key sections I’d focus on are:
        – Doing the SEO basics
        – Email marketing
        – Explore buy now pay later solutions such as Laybuy and Afterpay.

        The other key essential to note is that ecommerce takes tenacity. Online success is a ongoing process of testing, learning, and refining and that takes time. Getting a website is just the start.

        I hope that helps.

        Kind regards

        Grant

        I hope that helps.

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Kia ora Trina

        Great to hear you are starting your ecommerce journey.

        The key things to look out for when choosing an ecommerce platform:
        – Is it easy for you to edit the site. Ecommerce is a process of testing and learning so you need to be able to make regular updates. Trial some of the options and see what you think. Ecommerce is a big investment of time so its worth checking out the options available.
        – What support options are available? Check out the reviews and also contact them to see how fast they respond and how helpful they are
        – Do they have the integrations you need? e.g. what systems will you want to connect with such as Laybuy and Afterpay for payments, Xero for accounting, email marketing?
        – What are the fees like also check if there is there a commission taken on the sales you make?
        – Are little but important details included such as a security certificate so that your show shows as secure?

        I’m probably like a one-eyed All Blacks fan refereeing the the home team here but you might want to check out our ecommerce platform https://www.rocketspark.com/nz/ecommerce-website-builder/. Rocketspark is very much designed for people like you entering the world of ecommerce for the first time. Rocketspark is made in NZ but we have clients around the world and you can call us free on 0800ROCKET if you get stuck.

        Here’s a nice example of a jewellery designers site on Rocketspark I saw recently. She does bespoke pieces so doesn’t do ecommerce but I like the way she introduces herself as the designer: https://www.francesadrian.co.nz/

        In terms of delivery I’d consider a solution like Go Sweet Spot which would be great for you. You don’t have to preorder courier tickets and you can print the labels right from Go Sweet Spot and the customer is sent the tracking info. They’ll be able to advise on the best printers.

        Getting a great website is just the beginning and making sales online takes some effort. I recommend checking out this blog and video about the essentials for ecommerce success which is based on what we’ve learnt from successful clients:
        https://www.rocketspark.com/blog/post/254/Ecommerce-secret-saucethe-9-simple-essentials-of-ecommerce-success/

        I hope that helps!

        Grant

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      • Grant Johnson

        Industry Expert

        @grant-johnson

        Reply submitted 14/08/20 @ 03:15pm

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        Hi Dion

        It’s been super interesting to see the opportunities for business and helping each other that have come out of Covid.

        I assume the subscription element is for people to subscribe now to pay for the purchasing and storage of their package. If I’ve missed the mark please let us know.

        Some website builders like ours (Rocketspark) have subscription capability as a feature that enables you to create your own subscription business.

        When exploring the options be sure to check out the capability of the subscription features of the provider. Some subscriptions just repeat bill a fixed amount of money rather than allowing the customer to manage their subscription to upsize or downsize so its worth spending some time trialing the solutions and talking to their customer success teams to see if the solution meets your needs.

        We set up our subscription service to be easy to set up and manage. If you need more sophisticated subscription capability you might consider Shopify which has much more sophisticated plugins offering more choice for the set up for subscriptions but is more tricky to set up and more expensive. The best solution will depend on your needs.

        Learn more about Rocketspark subscriptions here:
        https://www.rocketspark.com/subscriptions-for-ecommerce/
        https://www.rocketspark.com/blog/post/4/Grow-your-business–gain-loyal-customers-with-Subscriptions/

        I have to be careful about providing legal advice so take this as unofficial advice to point you in the right direction but the key things to be aware of:

        – Understand the consumer laws of NZ of which the consumer guarantees act is a key one to know. Check out this guide here:
        https://www.consumerprotection.govt.nz/guidance-for-businesses/complying-with-consumer-laws/
        – As you’ll be dealing with customer data you’ll want to be up to speed with privacy laws in NZ. This site has some free and premium templates from a NZ law firm: https://www.advisme.co.nz/smart-legal-documents
        – With our Rocketspark website builder we had a NZ lawyer create terms and conditions specifically for NZ ecommerce clients. These terms cover off the key things to be aware of and guide you to create your own terms. https://support.rocketspark.com/hc/en-us/articles/115010276367-Editing-your-shop-s-terms-and-conditions.

        I hope that helps.

        Kind regards

        Grant

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