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kylierae

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    • kylierae

      Business Owner

      @kylierae

      Question submitted 07/05/21 @ 11:36am

      Gosh I LOVE this platform. Kia ora team!I’ve just had some great national coverage of my new business initiative bushboardroom.co.nz from Seven Sharp, here: tvnz.co.nzI’d love to leverage this with other media and just wondering if you can recommend any relevant industry or business publications that might be a good fit that I could pitch a story to?I.e – I’ve approached- Boardroom magazine (Institute of Directors)- Kia Ora mag (success, yay!)- Verve magazine has approached me, but very expensive to feature so I’m unsure on that one.Quite specifically, Auckland and Tauranga publications as those will target businesses within the catchment zone for travelling for a team day out/planning meeting in South Waikato.Similarly, online B2B platforms and publications that I can leverage or get a presence on. I’m new to B2B / corporate so researching :)The Seven Sharp feature hasn’t been a silver bullet (only a few enquiries so far), but it is possibly the wrong time of year and might be more of a slow burn. So the more I can get awareness out there the better at the mo!Nga mihi,Kylie

      Category: Brand & Marketing
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    • kylierae

      Business Owner

      @kylierae

      Out of the box B2B marketing

      Question submitted 15/04/21 @ 11:05am

      Kia ora, e te whānau, I have recently launched a really exciting new initiative for my business - the Bush Boardroom! Supported with corporate packages (https://www.natureandnosh.co.nz/corporate-packages/) , I've placed a beautiful big boardroom table in the middle of Sanctuary Mountain Maungatautari where I host corporate teams for a day of the office. The bush boardroom can be used for a team strategy and planning session, a lunch under a lush native canopy, and we can bring in a facilitator to run a leadership workshop, breathwork workshop etc - depending on what the business is interested in. I complement this with mindful hikes, wild food foraging and other outdoor activities. A good portion of the corporate package fees go straight back to the conservation work the trust do at the maunga. We've had around 10 companies out so far since last December and the feedback has been incredible. I've relied heavily on free media, using my contacts and the Waikato chamber of commerce to help me get the word out. Cash reserves are low from the investment of setting this all up, plus the flipside of my business is leisure hiking and food tours, we took a big hit after covid. So in terms of marketing budget, I'm running extremely lean! I've got Seven Sharp coming out in a couple of weeks to feature it (so cool if it all comes together). My background is in marketing and PR, however I'm not familiar with B2B and the corporate retreat / day out market, so I'm really looking for a) Some insight on who I should be targeting and when (i.e operations managers, exec assistants or pa's, team leaders, wellbeing coordinators - I've reached out to a few local business coaches to collaborate) are there specialised corporate agents I can work with, b) any ideas on the best way / channels to approach them / advertise to them without it costing the earth c) insights on the time of the year teams have their away days or look for strategy planning sessions, although I suspect this varies between companies and industries. d) General feedback on the packages and bush boardroom! I'm thinking of setting up a seperate fb and insta for the Bush Boardroom to help keep it a little more seperate from my leisure tours. I'd love to launch more bush boardrooms with the same package offerings - one closer to Auckland to service that market better would be amazing. All thoughts and ideas welcome - I know I've got something special here, I would just love some sounding board and direction on it all!

      Category: Brand & Marketing
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    • kylierae

      Business Owner

      @kylierae

      Question submitted 08/09/20 @ 12:30pm

      Kia ora awesome business advisors!Got some great advice a couple of months ago so circling back to ask about a new initiative we are trying. I own Nature & Nosh Tours – we run hiking and food tours across the Waikato and Coromandel with a 100% international audience pre-covid. We created a kiwi-focussed series of short escapes called the Guide Series and a few bookings have started to trickle in.I’m a couple of weeks away from launching our Corporate packages. I’m really excited about their long-term potential. We’ve partnered with Sanctuary Mountain Maungatautari to offer bespoke half day to multiday corporate experiences for small groups of 6-15 that can incorporate: walking meetings (in nature), our immersive bush boardroom table for strategy sessions (facilitated or non-facilitated), wild food foraging, Rongoa Maori (traditional maori medicine) experiences, local food and wine tasting and demos, kayaking adventures and boutique or luxury accommodation.Through our partnership with Sanctuary mountain, our packages will contribute funds directly back to their conservation work and bird breeding programmes.I think from my research the bush boardroom and walking meetings are totally unique in NZ (has anyone come across anything similar?).I just wanted to ask questions around format. My background (before tourism and marketing) was conference & event management, so I know there may be opportunities for pre and post conference programmes. Sanctuary Mountain is based 50mins south of Hamilton and 1 hour from Rotorua, 1hour 20 from Tauranga.For companies looking for a company strategy session out of the office for their exec team, or team-building in nature with their small team, would this normally be half a day, or a full day including travel, or overnight? What time of year do they generally look to do something? (I know it will probably vary).I know companies generally have budget set for something like this, just looking for some insight if possible and maybe even a rough idea of budget per person. It’s almost impossible to find pricing online for similar packages as most are bespoke and priced upon enquiry.Thanks so much for any tips and tidbits you can offer.Cheers,Kylie

      Category: Tourism
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    • kylierae

      Business Owner

      @kylierae

      Question submitted 14/07/20 @ 04:14pm

      Kia ora team,I own Nature and Nosh Tours – we offer fully inclusive guided gourmet hiking tours in the Waikato and Coromandel. Pre covid, we had 99% international customers (mostly Aussies). I didn’t want to hibernate and wait for the trans-tasman bubble (which now seems even further away!). So, I decided to create a limited series of escapes for kiwi’s with our local guides. There’s only 6 places on each of the three set date escapes, and I put in more work to creating them than I care to think about. But – I can put on more dates if these sell out.I launched on Friday, and I’ve put a post up on the NZ Made page just waiting for it to be approved. I’ve also done one promoted FB and Insta targeted post so far. Here’s the campaign landing page with links to each escape: natureandnosh.co.nzI’d love for you great experts to take a look at the pages and make any suggestions on if I’m missing anything to help people book/convert? I’m probably banking too much on the NZ Made page post getting a lot of traction and enquiries, but I’ll need to put more into promotion after this if it doesn’t, so any suggestion would be amazing!My target audience is mostly NZ couples, 35 – 60 years (but room for a few solo travellers), interested in health and wellness but perhaps not super confident to organise a tramping escape on their own – or just don’t have the time and want to treat themselves to a getaway after maybe having an overseas holiday postponed. I’ve actively targeted Auckland, Wellington and Christchurch as main centres. People would need to drive to the meeting point and we transport them during the escape from there (2 hours from Auckland), however, we can offer transfers in some instances.Thanks so much in advance!Kylie

      Category: Tourism
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