Ed has a great yarn – two mates in their mid twenties start a bakery during the GFC, producing incredible quality bread and pastries for the wider Waikato and BOP. As is the way when you start a business, they had no money, no sleep, were being taken advantage of and were up against steep competition, nearly losing everything numerous times. But Volare Bread got to 2020 with 70 staff, 3 divisions and customers nationwide. Which sadly included 100% of their wholesale customers being hospitality and tourism. So what do you do with your band new 1000m2 bakery? Join us as we talk to Ed about the “s**t what now!” moment, building an on-line delivery platform in 3 days, innovating under pressure and the importance of a sense of humour!